Wrangler India finds the best fit with Push Integrated Comm
Wrangler India has awarded its creative duties and strategic communication development to Push Integrated Communications Private Limited, the agency based out of Bangalore. The communication budget is yet to be framed as they are activating a fully integrated campaign and activations across the country.
Speaking about the new win VA Shrikumar, MD & CEO PUSH Integrated Communications said, “Wrangler to us is much more than a business win. The iconic Wrangler patch in our credentials slides is truly a badge we love flaunting and above all, the opportunity to showcase our creative and strategic strengths. Great creative always comes from strong client/agency associations. And the depth of engagement between our teams is inspirational”.
“Wrangler India is happy to partner with PUSH as our creative agency. The team at PUSH is passionate and bring on board good category knowledge along with domain expertise. We hope to work closely with our new partner to create some engaging work for Wrangler in the Indian market”, said Anshul Chaturvedi, Senior Marketing Manager, Wrangler India.
“We are extremely pleased to have PUSH on board with us. The commitment and energy that the PUSH team brings on board is very encouraging & we hope that this partnership will deliver truly outstanding work on Wrangler”, said Puneet Khosla, Head – Sales & Marketing, Wrangler India.
Wrangler was a challenge worth taking. It’s a brand that gets creative juices flowing. For us it was an opportunity of a lifetime that we were not willing to let go of. Wrangler India team is very organized in their thinking and clear about their market intent. It’s a pleasure to work with a client who understands the communication landscape as much as the products they manufacture. The Wrangler win makes us glow”, said Anil Rajgopal, COO, Push Integrated Communications.
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