Wipro further consolidates media duties with Lodestar UM

Indian IT and FMCG behemoth, Wipro, has shifted/awarded major part of its Consumer Care media business to Lodestar UM. The decision comes on the heels of an extensive and exhaustive multi-agency pitch. Under the new arrangement, in addition to Santoor that consists over 70% of Wipro’s media spends, Lodestar UM will also handle Chandrika and Enchanteur range of products.

Over the years, Santoor the flagship brand of Wipro Consumer Care grew and diversified to more innovative sub-brands such as Santoor Moisturised Soft Skin, Santoor PureGlo, Santoor Baby, Santoor Hand and Body Lotion and much more. Therefore, the mandate for Lodestar UM is to further consolidate Santoor’s market share across India.

For more than 75 years, Chandrika has been one of the most trusted brands in South India. Chandrika is the world’s first Ayurvedic soap and was launched in 1940 by C R Kesavan Vaidyar, an Ayurvedic practitioner from Irinjalakuda, Kerala. Based on Chandrika’s equity and potential to grow, Wipro acquired marketing rights for Chandrika in 2004. Enchanteur, the female body brand with products including perfumes, deodorants, bar soap, lotion, shower gel and others is looking to enter new markets. Hence Lodestar UM’s mandate is to help the brand grow further.

Talking about the business win, Nandini Dias, CEO, Lodestar UM said, “Wipro is one of our oldest clients and we have been handling the business for the last 25 years. Over the years LUM has become integral part of overall Wipro marketing team and the collaboration extends beyond media responsibilities. We are truly delighted that in this next phase of growth Wipro has chosen us to be its media partner.”


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