WION announces its official launch; rolls out multi-city campaign

After its soft launch in August this year, global English news network, WION – World is One News today announced its formal launch with the massive roll-out of a 360-degree marketing campaign, titled ‘WION – Be One With the World’. 

The multi-city campaign will take off across various platforms, including Television, Print, Radio, OOH, DTH and Digital. Leveraging the network strength, WION will further amplify its launch through a roadblock on more than 40 channels of Zee Entertainment Enterprises, and Zee Media Corporation on December 9. Phase I of the marketing campaign will focus on the India market, and it will gradually extend to other markets across the world in Phase II. 

WION is a global news network that brings news from around the world, but with a South Asian view. The network will offer not just news, but also general entertainment content covering genres like lifestyle, human stories, animals, food, environment and fashion among others. 

Rajiv Singh, Executive Director & COO, Zee Media Corporation, said, “A revolutionary product from the Zee Media stable, WION represents a sophisticated transition from the usual ‘Breaking News’ phenomenon. WION brings exclusive and insightful content that often escapes popular media. Targeting upscale viewers in India as well as the Indian diaspora, our endeavour is to showcase content that truly represents the spirit of South Asia with focus on India. Embracing our philosophy of ‘Vasudhaiva Kutumbakam – The World is My Family’, through WION we believe that news will be the common thread that binds us all together.” 

The editorial team consists of experienced journalists, researchers and analysts with global exposure. With bureaus in 37 global locations, WION has international reach and multi-cultural staff adding local perspective to every global news story. WION is the first India-based network to have its presence in regions like the UK, the US, China, Russia and Africa. 

Sharing more details on the channel, Rohit Gandhi, Editor-in-Chief of WION, said, “In an increasingly divided and violent world, the content at WION is carefully curated keeping in mind the sensitivities of all regional identities. While the news genre already has different filters – American, British and Middle-East, there is no South Asian lens that helps the world understand the South Asian perspective on world affairs; WION aims to bridge this gap. WION targets a generation that is global, social, value-oriented, visual and technologically savvy. We tell stories relevant to a wider global audience and to the millennial generation that consumes news on the go. The news at WION is easy to consume without sacrificing in-depth analysis of issues.” 

Gandhi further added, “While neutrality is journalism’s prime directive, and nothing comes between that, our TV and web platforms do have separate places set aside to foster positivity and inspiration culled from real life. WION Edge and Konversation are online series for sharing positive stories of people from India and around the world. On TV, whether it’s the on-location reporter, our anchors or guests, the conversation is always calm and orderly, with everyone given a chance to speak.” 

The presentation of content is innovative with use of visuals, timelines, graphics, on-ground live coverages, 360-degree interactive videos, flying drones and story app. The channel has interactive content to encourage participation from the viewer’s end. A big focus of the platform is on user generated content through its ‘Citizen-Journalism App’. 

The channel is available across all DTH providers like Dish TV, Tata Sky, Airtel, Videocon d2h, Reliance BIG TV, and all other leading cable networks.


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