Week at a glance: The Kyoorius story; Shemaroo’s strategy; IPL & Star

How a paper merchant turned curiosity into a movement – The Kyoorius story
An engineer by education, entrepreneur by profession and a design evangelist by passion – Rajesh Kejriwal, Founder CEO of Kyoorius Group, has turned this passion of his into a full-fledged industry initiative. In a detailed interaction with Adgully, Kejriwal shares the interesting story behind the creation of Kyoorius, the upcoming 2018 edition of the Kyoorius Awards, creativity in Indian advertising, spam ads and much more. 

How Shemaroo successfully changed the content game
Starting life as a book circulating library over well over five decades ago, Shemaroo today is an established entertainment content house in India, active in content acquisition, value addition to content and content distribution with a large content library of over 3,400 titles. In conversation with Adgully, Kranti Gada, COO, Shemaroo Entertainment, speaks at length about the evolution of Shemaroo’s business focus, riding the digital wave, growth plans and much more. 

Old Hindi songs in ads proving to be attraction magnets for brands
Music has been serving as an important auditory signature for brands for a long time – be it in the form of jingles, some particular notes or sounds. In this mix, Bollywood songs have also been helping brands build a connect and stand out in a musical way. Adgully spoke to some brand experts to find out the strategy behind brands going for retro Hindi songs, how they add to building brand connect and some do’s and don’ts that brands need to keep in mind while selecting songs for their campaigns. 

Star has brought in regionalisation and more depth to IPL: Industry experts
With the Season 11 of Indian Premier League (IPL) hurtling towards yet another exciting finale, Star India has pulled off a successful edition. Star soldiered on and re-imagined the entire tournament, bringing the focus back on the game – all said and done, it is the cricketing action on the field and fans’ loyalty towards their favourite players and teams that the cricket-crazy nation gathers to watch. And Star has delivered on this aspect. 

With 17 feeds, 2-hr prelude, Star all geared to make IPL finale a grand spectacle
Different fans can enjoy the finale differently. The cricket enthusiast can enjoy the final on the Star India Network and Hotstar. Fans have enjoyed the Vivo IPL commentary in 8 languages. Star Plus will telecast a two-hour prelude –‘Cricket Finals…Party to Banti hai’ – hosted by Ranbir Kapoor, followed by the final match. The broadcasts will bring the worlds of sport and entertainment together in a heady mix, featuring dance and musical performances, appearances by Bollywood stars, hilarious sketches, riveting conversations, and trivia, capped by the on-field action. 

Sustainability is at core of everything L’Oréal does: Raagjeet Garg
L’Oréal Paris infused a further touch of glamour and beauty in the Cannes Film Festival this year, as it has been doing for the last 20 years. Globally, L’Oréal achieved dynamic growth in sales and robust profits in 2017, reporting €26.02 billion sales in 2017, with a like-for-like sales growth of +4.8 per cent. In conversation with Adgully, Raagjeet Garg, General Manager, L’Oréal Paris, speaks about the strategy behind L’Oreal’s association with the Cannes Film Festival, growth plans for the Indian market, initiatives to promote women empowerment and gender diversity, and more. 

Sunil Lulla comes aboard as Group CEO of Balaji Telefims
Lulla took charge from May 25, 2018. He is an accomplished veteran with over three decades of experience across media, entertainment and the broadcast industry. He was till recently Chairman and Managing Director Grey Group India. Lulla has donned leadership roles HMV (Now Saregama Ltd), MTV India, Sony TV, and Times Television Network. He has been one of the early Internet explorers with indya.com in 2000. 

Zee5 India appoints Tarun Katial as Chief Executive Officer
Tarun Katial, CEO, Reliance Broadcast Network Limited, has been appointed as the Chief Executive Officer of ZEE5 India. He had already taken up the additional responsibilities at Zee Entertainment Enterprises Limited, which include TV and digital content production. 

Publicis Groupe unveils AI-powered innovation, Marcel
Publicis Groupe, recently, unveiled Marcel - named after Publicis Groupe founder Marcel Bleustein-Blanchet - AI-powered innovation that will accelerate transforming the organization from a holding company to a platform, creating the first truly borderless, frictionless enterprise workforce, comprised of 80,000 employees worldwide, and usher in a new era of creativity and innovation. 

BARC Wk 20: Zee Anmol records highest ever gross viewership
BARC ratings for Week 20 of 2018 (May 12-18) [HSM (U+R): NCCS All : 2+ Individuals] saw Zee Anmol surge ahead of the rest of the top 10 channels, further widening the gap with the No. 2 channel (Rishtey). Shows from the Zee stable (3 from Zee TV and 2 from Zee Anmol) continued to capture all the top 5 slots of Hindi GEC shows in Rural+Urban this week. 

The W Suite | Marya Shakil, Political Editor, CNN-News18
An award-winning journalist, Shakil has a keen eye on the political landscape of the country. She anchors CNN-News18’s 10 pm show, ‘News Epicentre’, and produces her election show, ‘Reporters Project’. Shakil is one of the very few journalists to be followed on Twitter by Prime Minister Narendra Modi. Shakil’s show on the Muslim community yearning to be a part of the mainstream earned her the prestigious Ramnath Goenka Award in Politics and Government category in 2012. 

Offbeat: Jiggy George, Founder and CEO of Dream Theatre
Jiggy George is a pioneer in the licensing industry in India, with experience spanning over 20 years during which he has set up and successfully run the licensing business for Viacom and Turner. In his last avatar, George was Executive Director - Cartoon Network Enterprises, South Asia, where he was responsible for making it the leader in the Licensing arena in India. He also headed up the Turner Theatrical Business and the Sesame Street India Production. Post his MBA, his early years of work experience include Sales (Times Group), Marketing (MTV and Pogo), Business Development and Project Management (Turner Broadcasting). 

Ad land’s Young Guns: Jivyaa Shahani, Senior Account Manager, Gozoop
Shahani defines herself as a social media enthusiast, and exploring new roads is her way of living. Her love for Bollywood is showcased in the drama she adds to other people's lives. Travelling to different destinations is her journey. Holding on to her dreams and positivity are her biggest strengths.

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