Week at a glance: Outlook for 2019; DIGIXX - entries open; Social Kinnect’s disruption

Trends that will dominate digital marketing & consumer confidence in 2019
Technology will be a dominant factor in marketing, say digital experts, with Voice, Video, Bots and AI playing a key role. However, some feel that 2019 will be another year of depressed consumer buying propensity. 

Key takeaways in marketing, content consumption & data analytics from 2018
Viacom18’s Akash Banerji, Social Kinnect’s Rohan Mehta, JetPrivilege’s Zameer Kochar, BYJU’s Atit Mehta and J&J’s Channan Sawhney share the big learnings in marketing from 2018, as well as the dominant trends in content consumption and data analytics. 

Horror shows ruled in 2018; varied subjects will work in 2019: TV show producers
From horror content to innovative subjects – TV producers review key trends on Indian television in the year 2018 and also predict what will happen in the coming year. 

SC dismisses 15% discount cap on tariff order; DPO’s question value chain
TRAI withdrew its special leave petition filed with the Supreme Court to reinstate the 15% discount cap on channel bouquets under the new tariff regime. The Madras High Court had set aside their judgment on the discount cap when Star India had filed a plea challenging the authority of the regulator. With broadcasters offering up to 55% discounts on their bouquet offerings TRAI had put forward the 15% discount to cap the bouquet pricing. However, now that the SC has dismissed the petition broadcasters will no longer have to change their bouquet pricing. 

Post evaluation, SPNI decides to shut down 3 premium HD channels
Sony Pictures Networks India has announced that three of their premium HD channels – Sony Le Plex HD, Sony Rox HD, Sony Ten Golf HD – have been removed from DTH service providers and cable TV platforms effective immediately. The reason the broadcaster cited for the removal of these channels was that they had niche and dispersed viewership. 

Digital marketing trends that will dominate in 2019: Nikhil Agarwal
Nikhil started his entrepreneurial journey by Co-founding Brandwitty, which is Mumbai’s fastest growing Internet Marketing Agency with diverse portfolio. 

Programmatic grew by leaps and bounds in 2018: Ashish Shah
2018 has been a roller coaster ride for the Programmatic industry globally, shaped by the discussions around data protection and the growing penetration across industries. 

DIGIXX 2019: Bringing best work in mobile to the forefront for 3rd year in a row
With the objective to recognise and celebrate excellence in Digital Marketing & Advertising, Adgully is announcing the third edition of its flagship property – DIGIXX 2019. The Awards seek to set industry-wide benchmark in digital engagement and are a true marker for digital initiatives that are innovative, creative and effective. 

The Disrupters: Being the underdog is integral to the Social Kinnect spirit
Social Kinnect has emerged as a cutting-edge, result driven digital marketing agency. Founded by Rohan Mehta and Chandni Shah in 2011, the agency has expanded its business operations to Delhi. Social Kinnect offers end-to-end digital marketing services that include building websites and applications, social media marketing, SEO, online media buying, analytics, and video production. 

Lowe Lintas names Sagar Kapoor & Prateek Bhardwaj as Chief Creative Officers
MullenLoweLintas Group has announced the new creative leadership of its agency, Lowe Lintas. The agency has named Sagar Kapoor and Prateek Bhardwaj as its Chief Creative Officers (CCOs). These appointments mark the completion of the transition that started with the recent exit of Arun Iyer. 

Dentsu Impact strengthens its digital division; wins Carlsberg India
Dentsu Impact, the creative agency from Dentsu Aegis Network, has expanded its recently set up digital division by adding Carlsberg India’s social mandate to its folio. The agency had recently launched Dentsu Impact Digital, expanding the range of services offered by the agency to its clients. 

India Today undergoes organisational restructure; does away with Group CEO role
Earlier in December, Vivek Khanna, Group CEO, had put down his papers as Group CEO of India Today. Since his exit, the organisation has undergone a restructuring exercise and eliminated the role of Group CEO. Aroon Purie, Chairman and Editor-in-Chief of the India Today Group, in an email addressed to employees announced that the new organisational structure would be more flat and efficient and the various Group businesses will be operated by COOs, who will report to Kalli Purie, Vice Chairperson and MD, India Today Group. 

IPG launches new agency to handle start-up business, LiquidIndia
The Interpublic Group (IPG) has announced the launch of its agency, LiquidIndia Advertising & Digital Communications, to manage the communication needs of start-ups. 

Offbeat: Akshaypat Singhania – The Ironman on mission to eradicate hunger
Akshaypat Singhania, Chairman and MD of JK International and Director of JK Organisation, has a proven track record of business leadership and excellence. This spans his 20-year association with Raymond Limited as Whole-time Director. He showed pioneering spirit with the launch of Park Avenue, India’s first national ‘ready to wear’ brand offering a complete solution for the male wardrobe. 

The W Suite | ‘There is no space for self-doubt in today’s business ecosystem’
Lisa Jeffery, Deputy CEO, SBI General Insurance, has more than 30 years of insurance industry experience, during which she has worked in senior leadership roles in Broking, Underwriting, Operations and Strategy. 

Star Sports launches India’s First Kannada Sports Channel
Star Sports – India’s leading sports broadcaster – has launched Star Sports 1 Kannada, the country’s first dedicated Kannada sports channel. 

Great Brands Are Born From Great Stories: Tanmay Modi
Tanmay Modi captains the team at Private Unlimited – a group of three independent companies comprising of Synapse that offers creative communication services, Visual JuJu that specialises in multimedia content, and ScreenRoot, a top-tier digital product design firm. 

Avinash Pandey Elevated as CEO, ABP News Network
Avinash Pandey has been elevated as the Chief Executive Officer of ABP News Network Pvt. Ltd. (ANN) effective January 2, 2019. 

Campus Bazaar on why Millennials love to buy online
India has around 440 million millennials (34% of the total population), who will spend $330 billion annually, by 2020. That’s more than the total population of the US, and more than the total number of millennials (400 million) that China has today. 

Consumer spends on apps grew 20%; crossed $76 bn globally in 2018: App Annie
The app economy is on the rise. As showcased by App Annie, a leading app analytics and market data platform, global app downloads across iOS and Google Play surpassed 113 billion in 2018. This was a 10 per cent hike over 2017. App Annie further stated that consumer spend grew 20 per cent year over year, surpassing $76 billion globally.  

BARC Wk 52: Zee Anmol ends 2018 at No. 1; Indian Idol gains huge traction
BARC ratings for Week 52 (December 22-28) of 2018 [HSM (U+R): NCCS all: 2+ Individuals] saw Zee Anmol retain its hold on the numerouno spot. Despite a decline in viewership, Zee TV was placed second. The grand finale of ‘Indian Idol’ was the third most watched show on Hindi GECs in Rural+Urban, taking Sony Entertainment Television to the fifth spot. 

Dipika Kakkar Ibrahim wins Bigg Boss Season 12
After enthralling the viewers for more than 3 months, Colors’ marquee property, ‘Bigg Boss’ wrapped up Season 12 on December 30, 2018 as it announced Dipika Kakkar Ibrahim as the winner. 

Javed Khan crowned winner of India’s Got Talent Season 8
All good things come to an end and so the curtains fall on Colors’ flagship reality show Maruti Suzuki Arena presents India’s Got Talent powered by Vaseline and Frooti tonight.


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