Week at a glance: Of mobile warriors at MOBEXX & other developments

The industry got together on October 25, 2017 at The Leela Ambience, Gurugram, to applaud the best of the best work done in mobile marketing and advertising at the first ever MOBEXX Awards 2017. A total of 72 awards were given away amid loud cheers across four broad categories – Industry Sector Awards, Discipline Awards, Special Awards and Outstanding Awards. Isobar India walked away with the Mobile Advertising Agency of the Year Award, Adgully Young Guns – Agency award, as well as 10 metals – 5 Gold, 2 Silver and 3 Bronze. 

Law & Kenneth Saatchi & Saatchi has been appointed as the creative agency on record for Sterling Holidays Resorts Limited, a leading experiential holiday company in India. The account, which was won following a multi-agency pitch/ discussions, will be handled by the agency’s Mumbai office. 

Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has been appointed as the creative partner for the outdoor and adventure product company, Wildcraft. The mandate was won post a multi-agency pitch. 

Bhaskar Das has been brought on board as Executive President at Dainik Bhaskar Group. In this role, he will be responsible for the corporate sales and marketing functions of the Group, as disclosed by a source close to the development. 

Jose Martin Tharakan, Executive Editor of Livemint.com, has been appointed as Executive Director of Hindustantimes.com. Tharakaran has had a decade-long association with HT Media, joining Mint, the business publication from the group, in 2007 as Assistant Managing Editor. 

Chandramohan Mehra, Senior VP and Head of Marketing at Sony SAB, has put in his papers. He is joining a financial conglomerate as Chief Marketing Officer. He was with the broadcaster for over three years. 

Zee Café has been strengthening its content line-up, aligning it with its refreshed brand positioning of ‘All eyes on new’, which came into effect a year ago in October 2016. Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels, ‎Zee Entertainment Enterprises, speaks to Adgully about the channel’s growth in the one year since it underwent a revamp, the content strategy, factors dictating growth of the English entertainment space in India, and much more. 

GolinOpinion, the PR division of PointNineLintas, recently released its first marketing product, Relevance India. Developmental work is being done in Chicago and Mumbai, to further improve functionalities of the tool, including real-time data integration. Fred Cook, Global Chairman, Golin, reveals more about how brands and marketers can leverage the study’s findings, the brand measurement tool and the importance of Relevance in engaging and retaining consumers. 

Kryp Media, a futuristic driven media agency, recently unveiled its holographic products – Holovsn and DigiPlay, which use three dimensional 4k videos to accentuate the final effect. In conversation with Adgully, Karan Bhardwaj, CEO & MD, Kryp Media, sheds more light on the new technologies, how brands can leverage them, the vision of the agency, future projects and more. 

In a bid to empower consumers in new markets, the Government has made the new Consumer Protection Bill its top priority. The proposed Act lays great emphasis on consumer empowerment. Prime Minister Narendra Modi has said, “Stringent provisions are proposed against misleading advertisements. A Central Consumer Protection Authority with executive powers will be constituted for quick remedial action.” 

BARC ratings for Week 42 (October 14-20) [HSM (U+R) : NCCS All : 2+ Individuals] saw FTA channels put up an impressive performance, even as Sony Pal saw good gains. Four of the top five shows on Hindi GECs in Rural+Urban belonged to the Zee stable. 

This week, the India Today Group launched a new portfolio of 7 niche digital channels across 6 platforms under the umbrella of MobileTak.in. MobileTak.in is an omni-platform channel and offers visitors an opportunity to know about what’s new, hot, trending, cool and interesting around the world. 

Modern Marketing Summit 2017 has been the quintessential thought leadership forum for brands, agencies and mobile leaders to network and gain insights on all things mobile marketing. The theme of the 2017 Summit was ‘Mobile at the Centre of Your Brand and Customer Experience – Adopting the Mobile First Approach’. The 2017 edition showcased the best in class mobile work from unconventional perspectives.


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