Week at a glance: Festive marketing; &TV brand refresh; Hoichoi’s plans

The Mobile Media Summit to bring together the top minds in mobile business
The Mobile Media Summit from Adgully is an endeavour to decode the mobile marketing environment and identify upcoming trends. 

India’s Biggest Media Companies Announce Formation of DNPA
Ten of India’s biggest media companies who collectively serve 70% of India’s online audience have today announced a new collective, Digital News Publishers Association. DNPA is self-funded with contributions from every publishing house at a nominal joining fee.

Festive Marketing: Automobile brands kick into high gear
As with the other sectors, the automobile sector is looking forward to a bumper festive season this year as the country is emerging from the after effects of demonetisation and GST implementation. 

Flipkart in talks to acquire stake in Hotstar; plans for video content
As per media reports, e-commerce major Flipkart is in talks to acquire a stake in Star India’s OTT platform Hotstar. This is in keeping with Flipkart’s plans to enter the video content space. 

&TV undergoes brand refresh, fortifies line-up with slew of new shows
&TV, the flagship Hindi GEC amongst the ‘&’ bouquet of channels from Zee Entertainment Enterprises Limited (ZEEL), has unveiled its new channel refresh campaign – ‘Hai Khaas Har Andaaz’. &TV, the flagship Hindi GEC amongst the ‘&’ bouquet of channels from Zee Entertainment Enterprises Limited (ZEEL), has unveiled its new channel refresh campaign – ‘Hai Khaas Har Andaaz’. Along with the new campaign, &TV has also unveiled its refreshed show line-up.

How Isobar is pushing ahead with women empowerment at the workplace
There is no conscious effort made to especially groom women leaders at Isobar. It is all about giving chances to the right kind of people irrespective of their gender. There is no conscious effort made to especially groom women leaders at Isobar. It is all about giving chances to the right kind of people irrespective of their gender. Isobar started the Women’s Council in 2016 with the aim of getting women together and addressing their problems, helping them work better and giving them the flexibility to perform as per their capabilities.

Cinthol is eyeing Rs 100 cr turnover from men’s grooming range: Sunil Kataria
After over six decades in the market, Cinthol has forayed into the male grooming market by launching 8 new variants for face, body, hair and beard applications. With this launch, Cinthol becomes the first ever brand to offer complete grooming solutions in the Rs 5,500 crore male grooming market.

Hoichoi forays into Bangladesh, UAE; announces 100+ hours of fresh content
Hoichoi has announced 100+ hours of fresh original content with 30 original shows and 12 original Films. The OTT platform is also set to double the overall content library to approximately 2,800 hours in one year by acquiring 200 Bengali movies, 12 of which will be World Digital Premieres.

The making of Johnnie Walker’s first India campaign – Mission Mars
This film is Johnnie Walker – The Journey’s first India campaign. The film is written and directed by Imran Khan and produced by Dharma 2.0. 

75% of all mobile traffic is attributed to online video: Rajan Anandan
Rajan Anandan, Vice-President, Google India and South East Asia, presented some interesting facts and figures on ‘The New Indian Internet User’ at this year’s Subhas Ghosal Memorial Lecture, organised by the Advertising Agencies Association of India (AAAI) and Subhas Ghosal Foundation (SGF). 

Industry leaders reaffirm faith in print at IAA’s The Gutenberg Galaxy launch
The India Chapter of the International Advertising Association (IAA) unveiled a coffee table book, titled ‘The Gutenberg Galaxy’, which showcases how creative advertising agencies have been able to use the power of print to build brands for their advertisers. 

The Hindu – Celebrating 140 years of engaging with readers in South India
What began in 1878 with 80 copies is nearly 16 lakh in print today with almost 60 lakh readership pan India. What began in 1878 with 80 copies is nearly 16 lakh in print today with almost 60 lakh readership pan India. In the coming year, the English daily has lined up a series of exciting launches, starting with an online store.

I don’t usually watch content on YouTube: BB Ki Vines’ Bhuvam Bam
In three short years, the YouTube content creator and budding music producer has built a loyal following across social media platforms that total 23 million followers. In a freewheeling interview, Bhuvan Bam speaks about his life and career as a YouTuber, how he comes up with the content and characters for his YouTube channel ‘BB Ki Vines’, his growth as a musician, future plans and more.

Review: Bigg Boss 12 – Of Vichitra jodis and Saamanya happenings
In Season 12, the reality series sports the theme of ‘Jodis versus Individual’. Inclusion of popular bhajan & ghazal singer Anup Jalota and his ‘girlfriend’ Jasleen Matharu as a ‘jodi’ has everyone scratching their heads. 

Facebook Is Expanding Fact-Checking to Photos and Videos
In a bid to reduce the spread of false news, Facebook is working with independent, third party fact-checkers to review and rate the accuracy of content. It is expanding fact-checking for photos and videos to all of its 27 partners in 17 countries around the world.

Vikram Sakhuja re-elected as President of The Advertising Club for the second term
The other leadership positions include: Ajay Kakar, CMO-Financial Services, Aditya Birla Group, as Vice President; Shashi Sinha, CEO, IPG Media Brands as Secretary; Mitrajit Bhattacharya, Founder & President, The Horologists, Former President & Publisher, Chitralekha Group, as Jt. Secretary; and Dr Bhaskar Das, Executive President, Dainik Bhaskar Group as Treasurer.

Ashish Bhasin and Pratap Pawar re-elected to MRUC
The MRUC, at its 24th AGM held in Mumbai on September 14, 2018, re-elected Ashish Bhasin as Chairman, while Pratap Pawar will continue as the Vice-Chairman. 

Contributions of Raj Nayak & Janak Sarda to be recognised by the IAA
Raj Nayak, COO, Viacom18 and Past president IAA India Chapter will be felicitated with the prestigious "Champion Award". The IAA Inspire award will also recognise Janak Sarda, Jt. Managing Director Deshdhoot Group of Publications with the Young Leader Award for excellence in contributing leadership and services in the IAA Young Professionals arena and creating dynamics in marketing communications. 

Dentsu Webchutney bags Uber digital mandate for India SA
Dentsu Webchutney will handle the digital and social media duties for Uber in the India & South Asia region. The win comes on the back of a multi-agency pitch.

Madison Media wins Aakash Education Services Ltd Media AOR
The agency won the account in a multi-agency pitch and will handle the duties across media – Print, TV, Radio, Cinema and OOH. 

Leo Burnett India wins Bridgestone’s creative mandate
The account was won post a multi-agency pitch and will be handled out of the agency’s Mumbai office. Leo Burnett India’s primary focus will be to help the brand grow based on strong insights and a formidable communication strategy.

Rajesh Mani Joins McCann Worldgroup as Executive Creative Director
Rajesh Mani joins McCann Mumbai as Executive Creative Director from Mcgarry Bowen, Bangalore. He has about 18 years of work experience in advertising. 

Karamjit Dua to head ZEEL's ‘Content & Partnership’ vertical
Karamjit Dua will also be heading the advertisement sales for premium cluster. In this role, Dua will be responsible for driving revenue for verticals such as Brand Solutions, Innovation Studio and for the premium cluster which comprises of Hindi HD, English cluster, and Living Foodz.

J Walter Thompson elevates Tista Sen and Priya Shivakumar
J Walter Thompson announces the elevation of Tista Sen as Regional Creative Director. Priya Shivakumar, currently the Executive Creative Director of JWT Bangalore, has been promoted to National Creative Director. 

Karan Bajaj steps down from Discovery Communications
He will continue to lead the India team until Discovery Communications find a suitable replacement. 

Viacom18's Gaurav Lulla to launch a new content studio - Loose Cannons
‘Loose Cannons’ is a boutique content studio that specialises in content creation for Media hubs and brands. 

BARC Wk 37: Zee Anmol continues to lead in Rural+Urban
Colors’ prime property, ‘Naagin 3’, continued as the most watched show in Hindi GECs in Rural+Urban with 14,422 (000) Impressions. 

Dainik Bhaskar-Lumiere study showcases growing say of women in car purchase
A study initiated by Dainik Bhaskar Group and conducted by Lumiere Business Solutions, a leading research and consulting firm, seeks to understand the role of women in the purchase of a 4-wheeler.