Week at a glance: Agency-client ties; Britannia @100; Indra Nooyi steps down

What makes agencies & clients say ‘Yeh dosti hum nahin todenge’?
Building and maintaining long term relationships in today’s scenario is a tough proposition, especially between clients and agency. While there are enough examples of clients that have continued with a single agency for years, even decades, and those numbers are fast dwindling. 

This Friendship Day, instead of looking at well-known personalities and their BFFs, Adgully looked at two major agencies – Havas Media Group and Isobar India – and how they have been able to foster some enduring relationship with their clients. 

100 years on, how Britannia is gearing up to be future-ready
Crossing the landmark of completing 100 years in the market, Britannia Industries Limited has undergone a brand revamp to thrive in the age of the new Indian consumer. To further fortify its market presence, the company is set to launch over 50 innovative products in adjacent categories and Dairy over the next 12 months. 

PepsiCo’s Indra Nooyi quits; Ramon Laguarta appointed as her successor
After serving for a period of 12 years in the beverage brand, Indra Nooyi has stepped down as CEO of PepsiCo. She will be succeeded by Ramon Laguarta, who was chosen in a unanimous decision by the Board of Directors. Nooyi will officially hand over the reins on October 3, 2018. 

Star Gold seeing growth on back of Bollywood premieres: Hemal Jhaveri
With 4,733 million GVTs (or Impressions) in 2018 [Weekly average, 2+, HSM U+R], the Hindi movies genre has grown from strength to strength from an average growth of 4,163 million GVTs (or Impressions) in 2017. 

Among the Hindi movie channels, Star Gold has delivered the biggest Bollywood premieres in the last year, with 7 out of top 10 Bollywood Premieres aired within the genre being showcased on Star Gold. 

Facebook, Instagram can help increase brand recall for Hindi movies by 69%
Movie marketing, over the years, has undergone a massive shift with the advent of the Internet and digital media driving accessibility for the masses. Social media has become one of the key mediums for viewers to discover content and the film industry is increasingly leveraging it to engage their audience through original, creative content. Given the changing consumption patterns of film goers and rapid internet and smartphone penetration, digital media is pivoting large box office results for Hindi movies. 

Rediffusion appoints Rahul Jauhari and NavonilChatterjee as Joint Presidents
Rediffusion has announced the elevation of Rahul Jauhari and Navonil Chatterjee as Joint Presidents. With over 21 years of experience in building brands, Jauhari has worked across categories ranging from Telecom to Automobiles, Personal Care, Banking & Insurance, Financial Products, Skin Care & Hair Care, Real Estate, Confectionery, Household products, Corporate Brands & more. 

Navonil Chatterjee has over 20 years of experience in advertising. He joined Rediffusion in July 2015 as Chief Strategy Officer. During his 3-year stint at Rediffusion, the agency has managed to rope in significant new businesses like Tata 150 year c, Tata Trusts, SBI, Liebherr, Rising Pune Super Giants and Jamshedpur Football Club, among others. 

Mitrajit Bhattacharya, President & Publisher Chitralekha Group, moves on
Mitrajit Bhattacharya, who has been with the Chitralekha Group since January 2001, has decided to move on to pursue his entrepreneurial interests. He had joined the group as Vice President Ad Sales and soon took over as the President and Publisher in early 2005. 

Sandeep Gurumurthi moves on from ET NOW, Nikunj Dalmia elevated as Managing Editor
Times Network today announced the elevation of Nikunj Dalmia to Managing Editor, ET Now. Nikunj will succeed Sandeep Gurumurthi, who announced his decision to move on from his current responsibilities. 

Dainik Bhaskar has a skew towards local advertisers at 65%: Girish Agarwaal
DB Corp Limited has announced that its flagship Hindi newspaper DainikBhaskar has emerged as the No. 2 newspaper in Bihar. Hansa Research Group undertook a commissioned readership research in Bihar to gauge the readership of various Hindi newspapers, their readership profile, key product consumptions, reader’s engagement and brand satisfaction. 

Isobar expands Shamsuddin Jasani’s role to Group MD for South Asia
Isobar, the digital agency from Dentsu Aegis Network, has elevated Shamsuddin Jasani (Shams), erstwhile Managing Director (MD), Isobar India to the expanded role of Group MD Isobar - South Asia. As part of his new role, Shams will be responsible for the Isobar portfolio across the South Asia region. In addition, he will also continue as the executive sponsor for AMNET India operations and will continue to report to Ashish Bhasin, Chairman and CEO South Asia, Dentsu Aegis Network. 

NDTV reports its first profitable Q1 since 2014 with PAT of Rs 0.9 cr
New Delhi Television Limited has reported its first profitable Q1 since 2014. The media group has reported a standalone Profit After Tax (PAT) of Rs 0.9 crore in Q1 FY2019, compared to a loss of Rs 16 crore in the corresponding quarter of the previous fiscal. NDTV shows a PAT turnaround of Rs 17 crore YoY (over the same period last year). The earnings before depreciation, interest and taxes stand at Rs 7.5 crore versus a loss of Rs 8.8 crore last year. 

BARC Wk 31: Star Utsav trumps Zee Anmol, Zee TV to claim No.1 spot
BARC ratings for Week 31 (July 28 - August 3) [HSM (U+R): NCCS All : 2+ Individuals] had quite a few surprises in store. Hindi GECs in Rural+Urban have a new leader. After seeing steady gains for the past few weeks Star Utsav finally claimed the numerouno spot, beating the likes of Zee TV and overtaking Zee Anmol. On the other hand, after being in the No. 1 spot for several months, Zee Anmol slipped to the third spot this week. 

IPL value soars by 19% to $6.3 bn in 2018: Duff & Phelps report
The overall value of the IPL ecosystem increased from US$5.3 billion in 2017 to US$6.3 billion in 2018, supportedby the broadcasting rights fee surging at a compounded annual growth rate (CAGR) of 18.9 per cent. This was revealed in the findings of the fifth edition of Duff & Phelps’ annual study of the Indian Premier League (IPL). The ‘IPL Brand Valuation Report – 2018’ is a concise report on brand values in IPL. 

The W Suite | Women need to fight their inner fear and open up: Srija Chatterjee
AdGully’s ‘The W-Suite’ series features interactions with influential women leaders in India, who share some deep insights on what being a woman leader means in India’s business landscape. Srija Chatterjee is Managing Director at Publicis Worldwide’s India operations, which includes Publicis Ambience, Publicis Capital, Publicis Beehive, Publicis Health and Publicis Business. Her industry experience spans over 20 years and includes leadership roles across India and Singapore, managing key regional and multinational brands across markets. 

Offbeat: Laqshya Media’s Atul Shrivastav seeks rejuvenation on the road
Adgully’s special feature section – ‘Offbeat’ – seeks to give a peek into the lesser known facets of our very well-known industry leaders. Atul Shrivastav, CEO, Laqshya Media Group, through his clear vision of creating leaders not followers, is known for creating formidable Teams in his leadership roles. On the personal front, Shrivastav is a wildlife enthusiast, enjoys Hindi music, as well as business and spiritual readings in his free time. 

Ad land’s Young Guns: Aniket Sawant, Mindshare India
Aniket A Sawant, Manager - Strategy, Mindshare India, has been with the agency for over 2 years. Born in Mumbai and raised in Dubai, Sawant considers himself lucky, to be a part of a historical marketing journey of Brand Dubai – from being known as a hide-out for criminals to a preferred tourist destination. Being an introvert in an extroverted industry, Sawant has had the chance to explore and expand his personality, thanks to the dynamic media industry, the culture at Mindshare and the “awesome people” that he is surrounded with.


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