Volvo to unveil Volvo Concept Estate at Geneva Motor Show
After unveiling two applauded concept cars in the Concept Coupé and the Concept XC Coupé, Volvo Cars will use the Geneva Motor Show starting on March 4 to uncover the final car in a series of three, the Volvo Concept Estate.
All the concept cars are revealing where Volvo Cars is heading in the very near future.
A teaser campaign together with the Swedish company Stutterheim, maker of raincoats, has been launched for the Volvo Concept Estate, this time with special focus towards trend- and fashion media. Read more about the campaign here.
“Creativity is thriving in Swedish society. This includes design and technology as well as the fashion, music and arts. This inspired us to create a new, exciting way to express Sweden’s soul,” says Thomas Ingenlath, Senior Vice President Design.
The touch screen will be the main control panel for Volvo’s new in-car user experience. It replaces all buttons and controls except for a few crucial functions such as volume, play/pause, hazard warning and window heaters. It also interacts seamlessly with the adaptive digital display in front of the driver.