Vodafone unveils unique branding on the shatabdi express

The next time you take a train ride to Mumbai be prepared to witness Vodafone Gujarat’s latest innovation in branding on the popular rail lifeline, the Shatabdi Express connecting Gujarat with Mumbai. Vodafone Gujarat in collaboration with Indian Railways has for the first time in India done a complete train wrap of all 14 coaches of the Ahmedabad – Mumbai Shatabdi Express. The newly Vodafone branded Shatabdi Express was formally unveiled today by a Vodafone ZooZoo in the presence of Brajesh Bajpai, Business Head – Gujarat, Vodafone India, at Ahmedabad Railway Station.

This branding initiative aims to promote Vodafone’s high speed 3G data network, fastest 3G Dongle that provides data transfer speed up to 21.1Mbps and 3G mobile internet capabilities which include free data roaming for Vodafone Gujarat customers travelling to any part of India.  Through this initiative, Vodafone seeks to get closer to and engage with commuters through the entire route between Ahmedabad and Mumbai Central. Vodafone is the first brand in the state to come up with such an innovative concept linking branding and customer engagement at a popular public outpost.

Speaking about this endeavor Brajesh Bajpai, Business Head – Gujarat, Vodafone India said, “A continued focus on innovative and relevant products and best in class customer service are the hallmark of Vodafone’s business in Gujarat. We are extremely proud to unveil the branded Shatabdi, as one more testimony to Vodafone’s continued efforts to innovate and go beyond the ordinary to engage with our valued customers. It is a great platform to get our message across to an estimated 300,000 eye-balls each day along its route. We found great synergy between Shatabdi’s association with Speed and Vodafone’s Faster, Smarter, Better positioning for our 3G service offering. Thousands of our customers who travel to Mumbai can enjoy continued connectivity, stay informed and entertained through the duration of their journey on the super-fast Shatabdi Express, with Vodafone’s reliable, high speed and competitively priced 3G Mobile Internet packs.”