VLCC partners with Shilpa Shetty to launch YaP!

Wellness brand VLCC and noted Bollywood actor and celebrity Shilpa Shetty Kundra have formed a joint venture to offer YaP – a unique combination of Yoga and Physiotherapy.

Yap is a novel concept that combines the Eastern philosophy of Yoga and ancient Oriental principles of balancing vital energy, with the Western technology of Physiotherapy using Bio-Energy Stimulation. It accelerates the recovery of damaged tissue at the cellular level providing pain relief as also overall wellness.

Apart from pain relief, benefits include faster recovery from muscle, joint, tendon and ligament injuries, increased metabolism and mobility and aid in the treatment of sleep disorders and chronic fatigue.

Yap services will initially be offered at VLCC’s 167 slimming, beauty & fitness centers in India. With the launch of YaP, VLCC would become the largest provider of Yoga and Physiotherapy services in the country.

Speaking at a Press Conference here today to announce the tie-up, VLCC Group Founder & Mentor, Vandana Luthra, said, “At VLCC, we have always been committed to delivering innovative and highly effective Wellness solutions to customers, aimed at ensuring 360° transformation. For a while now, we have been feeling the need to include in our exhaustive portfolio an offering that combined the benefits of both Yoga and Physiotherapy, which, I am happy to say, would now be met with YaP. We are delighted to join hands with the beautiful and fitness icon Shilpa Shetty Kundra for this initiative. It is yet another significant step in our journey to make preventive healthcare more encompassing and accessible to as many in society as possible.”

Speaking on the occasion, Shilpa Shetty Kundra said: “As an avid practitioner and developer of Yoga and fitness techniques, I have continuously been on the lookout for a solution that combines quick and sustained relief from pain and injuries of various kinds with overall enhancement of wellness. My research led me to discover the benefits of micro-current stimulation, which I felt could be amalgamated with Yoga to simultaneously offer the benefits of both Yoga and Physiotherapy. This led me to develop the YaP concept, which was then refined by the VLCC R&D team into customised solutions. It is my belief that YaP will enable people across the length and breadth of the country to improve their overall wellness quotients and lead healthier and more active lives.”


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