Vizeum gets Dalmia Cement's account

Dalmia Cement has appointed Vizeum, from the Aegis Media Group, as its Media Agency on Record.

Confirming the appointment of Vizeum India as their media AoR, B. K Singh, Executive Director- Sales & Marketing of DCBL, said, "Vizeum has been evaluated amongst the other choices available on the basis of their systematic/exhaustive processes and reliable people. We are positive that this association with Vizeum will bring in freshness and diversity in our existing communication investment strategy. We wish to have a lasting relationship with them".

Commenting on the established association S Yesudas, Managing Director, Indian sub-continent, Vizeum, said, "We are on top of the world with this 4th winning stroke within last 3 weeks. I thank DCBL management for considering us as deserving partner. We will be looking at making specific and tangible contributions to increase the quality of DCBL's communication investments. This business will be handled out of Vizeum Chennai under the leadership of E M Sreeneelakandhan, GM. Vizeum being a boundary-less organization, DCBL will also receive contributions from the entire Team Vizeum India.

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