Video Exclusive: The ads that stood out this week
Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
The central thought of the campaign is that Fashion is different for different consumers but also a very vivid expression of individuality for every consumer. Directed by Harshik Suraiya, Vanilla Films. Conceptualised by Amit Akali, Creative Director.
Conceptualized by Ogilvy India, Milton’s new ad addresses the struggle of every working professional who is looking to balance their daily office routines and satisfying their hunger pangs.
Vodafone Idea Limited, India’s leading telecom service provider, today launched Vodafone Sakhi, a first-of-its kind mobile based safety service, designed exclusively for women. Another highlight of the marketing campaign is a special signature song for ‘Ab Rukein Kyun’ sung by the very talented and multi award winner Neha Kakkar.
The focus of the communication is to call out how there are different types of consumers have different needs, and therefore how home means different things for every individual. Pepperfry has something to offer to everyone thus, sparking a feeling called home. The television commercial has been conceptualized by Law and Kenneth Saatchi and Saatchi.
The approach was to create a communication that not just motivates the customers but also inspires everyone at Honda 2Wheelers India and each of those associated with the brand. The campaign is conceptualised by Dentsu One, a Dentsu Aegis Network division.