Video exclusive: The ads that stood out this week

Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message. 

We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention. 

Future Group fbb brand fortifies sleepwear brand 'Shyla'

Future Group’s fbb is out to strengthen its sleepwear brand, Shyla, with a new campaign. Created by DDB Mudra, the campaign showcases the wide range of sleepwear fashion for women from Shyla and seeks to establish the brand as a one-stop destination with a large variety of options to choose from. 

TVS Tyres latest campaign - #Heavytested

TVS TYRES, one of India’s largest manufacturers & exporters of Two & Three-wheeler tyres and Off-Highway Tyres has recently announced the launch of ‘#Heavytested’ advertising campaign. The campaign underlines TVS TYRES’s assurance on Lifetime Warranty to their customers. The campaign builds upon ‘Durability’ and further strengthens it by highlighting the rigorous testing that each tyre undergoes. Crafted by Rediffusion Y&R Chennai, the TV campaign is live with a set of 3 commercials in different languages on major television channels across India.  Lead media for this campaign are TV, Outdoor and Digital media.

Metropolis latest initiative Fever Fighters to fight against fever 24*7

The latest campaign by Metropolis Healthcare- Fever Fighters defines the brand ethos to deliver the services with the highest quality standards for utmost accuracy and to the complete satisfaction of the consumers. The 360 campaign conceptualised and executed by 21N78E Creative Labs, has already launched with a web film on social platforms and will soon be screened in cinemas. Outdoor, radio, airports, Ola and Uber, mobile vans, Hotstar, Saavn, Quikr, Truecaller are among the other media vehicles on which this campaign is being run. 

Mcdowells celebrates #No 1 Yaari with the latest campaign

McDowell’s has been celebrating and cherishing strong bonds of friendship with their ongoing #No.1Yaari campaign, long enough to become synonymous with the term. For this Friendship day, the brand has taken on cherishing friends in our lives who do not fear to show us the mirror and who stand with us all the way, through our journey of becoming a better version of ourselves. Conceptualized by the DDB Mudra Group, the campaign encourages ‘Yaars’ to rejoice the Good, the Bad and the Truth together.

Sanjeev Kapoor urges consumers to try Nutralite’s new Mayo Range

Nutralite made its way to its consumers and launched the Mayonnaise range through a unique digital video campaign. The videos have Chef Sanjeev Kapoor giving the audience different choices for ingredients and the Nutralite Mayo variant that they would like him to use in the recipe seeding in product usage. Conceptualised and executed by Tonic Worldwide, the campaign not just to ensure the  awareness of the new range but also to encourage usage by showcasing recipes which are actually chosen and made by them ”