Viacom18 turns a flyover into a mural to keep Mumbai ‘Chakachak’
In a bid to take forward the ‘Swachh Bharat’ initiative of Prime Minister Narendra Modi, Viacom18 has taken upon itself to help keep Mumbai ‘Chakachak’ and refreshing. As part of its CSR activity dedicated to cleanliness, the network has decided to beautify areas near its headquarters in Mumbai.
To start with, Viacom18 partnered with ‘Art Attack’ fame and noted visual artist Rob to create one of the biggest canvases in Mumbai – the Jog Flyover, which faces the network’s office in Mumbai. The wall of the flyover has been converted into a huge mural to encourage Mumbaikars to keep their city clean and green through creativity and art. The mural depicts garbage with messages like ‘Being Green is Staying Green’ and a pollution free city. The art also features popular cartoon characters Motu Patlu, Milkha Singh and Priyanka Chopra as Mary Kom knocking out all the trash from the city.
The activity will be carried out in phases under Viacom18’s Chakachak Mumbai - The Flyover Project initiative.
Taking to social media, Viacom18 posted on its Facebook page: “We at Viacom18 believe in keeping #Mumbai #Chakachak and here we are again with the city’s largest piece of street art dedicated to making #SwachhBharat a dream come true, one flyover at a time!