Vadilal looking for a fresh cute 'Face of Vadilal'

Vadilal Industries Limited, India’s second largest ice cream producer, through its unique consumer-outreach initiative has come out with an innovative strategy of selecting kids aged between 5 to 12 years for its next face for Vadilal Ice creams. The company that introduced this unique ‘Freeze the Moment’ contest is inviting applications from kids across the country to be the next face of its ice cream brand. The winner of the contest would win attractive prizes and also become the Face of Vadilal ice creams.

Commenting on the campaign, Mr. Devanshu Gandhi, Managing Director of Vadilal Industries Ltd. said, “Freeze the Moment campaign, one of our most unique consumer-outreach initiatives, has enabled us to create and maintain a direct and personal connection with our customers. We have been overwhelmed with the warm response of the Freeze the Moment campaign and this year too on the very first few days of the ongoing campaign, the company received a good number of responses.”

In 2011, the company had come out with a similar contest for children aged between 5 to 10 years for which the response was very good and out of which Vadilal selected 12 kids as faces for Vadilal’s wall & table calendar for 2012. A few winners also won a chance to be featured in Vadilal’s Ice Trooper advertisements print, outdoor media as well as the TVC.

Mr. Gandhi added, “This year, we are inviting pictures of children in the age group of 5-12 years enjoying Vadilal Ice cream. The winner of the contest would hold a chance to be the next face of Vadilal’s ice creams and win exciting prices too.”

To enter this year’s Freeze the Moment contest, pictures of kids enjoying Vadilal Ice cream can be mailed on vadilalicecreams@gmail.com as well as the company’s official Facebook page (facebook.com/vadilalicecreams). Entries can also be given by logging on to the company website www.vadilalicecreams.com.

The successful ‘Freeze the Moment’ contest rounds off a year of novel marketing activities for Vadilal.  The company’s journey from being a small outlet in Ahmedabad over 100 years ago, to emerging as India’s second largest ice cream player has been hastened by consistent innovation in both marketing and product creation. Today, the company is also one of the largest processed food players in India with significant exports of frozen vegetables and ready-to-eat snacks, curries and breads.