UNIQLO welcomes Roger Federer as Global Brand Ambassador

Wimbledon champ Roger Federer has switched over from Nike to UNIQLO - the Japanese global apparel retailer, recently announced a partnership with Federer, the greatest tennis player of all-time and one of the world’s most influential and universally admired people, as its newest Global Brand Ambassador. The new partnership means that Federer will represent UNIQLO at all tennis tournaments throughout the year, starting with The Championships, Wimbledon 2018.

UNIQLO enters the partnership inspired by the past accomplishments of Federer and his previous partners. While respectful of new standards they set together, UNIQLO is not a sports company. UNIQLO describes itself as a life company that creates LifeWear, thoughtful everyday apparel with a practical sense of beauty, and constantly improved through craftsmanship and technology. With today’s announcement, LifeWear has a new champion.

Per ESPN’s Darren Rovell, Federer’s deal with the Japanese outfitter is for 10 years and will pay him over $300 million.

Federer team wanted money and he will get it. More than $300 million over 10 years from Uniqlo I’m told. Nike owns the “RF” logo, not Federer. pic.twitter.com/dQ2w8L1L1r

— Darren Rovell (@darrenrovell) July 2, 2018