UCWeb Launches TVC Campaign for Android App Store, 9Apps

UCWeb, part of Alibaba Mobile Business Group, released a commercial for 9Apps, India’s leading provider of android apps and games, on the occasion of the brand’s anniversary.  The TVC revolves around celebrating 9th September as the day with biggest deals on the app store.  The ad is visualization about how 9Apps users feel about the promotional offers on 9Apps. Also, a crazy visualization has been added to number 9 to make the date memorable.

Debarpita Banerjee, President North & East, FCB Ulka says, “It has been great fun challenging the status quo in the app store category. 9Apps opens up a whole wide world of options and surprise discoveries for users who are currently surfing different app stores to discover and download new and useful apps. We want to shift the whole experience from just ‘apping’ to 9Apping.”

9Apps conducted a Fans’ Festival for its highly-active online community on 9th September in the capital. 9Apps roped in Bollywood Actor Ayushmann Khurrana, popular playback-singer Neha Kakkar and YouTuber Bhuvan Bam of BB ki Vines fame to be part of the event. Leading bloggers, influencers and 9Apps fans were also part of the event.

9Apps recently announced its foray into the lucrative e-commerce space in India, offering multiple and exciting new features on its app for shopaholics. The move was targeted at 9Apps’ 250 monthly active users and gives the android marketplace a first-mover advantage amongst play stores.



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