UC News appoints Cheil India as integrated communication AoR

Strengthening its growth, Cheil India has been adding accounts over the past few months. In addition to the Digital mandate won recently, Cheil has been named as the Integrated Communications Agency on Record by UC News. 

The account was awarded to Cheil after a multi-agency pitch. 

UC News is a big-data powered content distributor, serving as a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go, with 20+ featured channels including news, cricket, technology, entertainment, movies, lifestyle, health, humour, etc. UC News integrates trending content from social media and partners with traditional media, self-publishers and key opinion leaders for original content. UC News is major product of UCWeb Inc. – a business within Alibaba Mobile Business Group. UCWeb’s flagship product UC Browser now integrated with news feeds from UC News, is the No. 1 mobile browser in India, according to StatCounter. 

Speaking on the partnership, Constantin Wu, Head of Marketing - International Business, Alibaba Mobile Business Group, said, “UC News enjoys a large user base in India. Moving forward, we are looking to engage our users by offering them an unparalleled brand experience. UC News will be looking to integrate diverse platforms as users embrace new forms of digital content. We are excited to partner with Cheil India in bringing our vision to fruition by producing some great work together.” 

Commenting on the win, Nishi Suri, Chief Operating Officer, South-West Asia, Cheil, said, “We are looking forward to exciting times as an integrated communications partner for UC News and support them in their growth plans. The partnership will also help us deepen our association with UCWeb globally. With our strength in technology + creativity, distinctive digital approach and best-in-business resources, we plan to grow the brand further making them the preferred brand for its users.” 

Kundan Joshee, Senior Vice President and Sanjeev Jasani, Head – Digital, Cheil India, added here, “UC News is a new age brand that’s both bold and enterprising seeking new perspectives. Our efforts will focus on steering the brand towards great brand narratives through our innovative approach.”