&TV kick-starts its hunt for India’s Asli Champion…Hai Dum!

It is said that the body achieves what the mind believes! Taking this thought forward, &TV is all to set to launch a unique new reality show – India’s Asli Champion…Hai Dum! Hosted by the Real Steel of Bollywood – Suniel Shetty, the show will see 12 contestants – 6 boys and 6 girls from different walks of life fight it out in the ultimate test of physical and mental endurance to win the glorious title of India’s Asli Champion. This high action inspirational journey of asli heroes’ premieres starting May 6th and will air everySaturday-Sunday at 9:00 pm only on &TV.

Excitement, adrenaline rush, happiness, sorrow… evoking many such emotions India’s Asli Champion...Hai Dum! is a uniquely crafted show which aims to find the Fittest Indian. After an intensive search across the nation, the contestants have been chosen purely based on their competence levels – notwithstanding their age or social background. Set in Goa, these contestants will be living under one roof in the Champions Village, training their mind and body with the help of celebrity fitness trainers Shivoham and Vrinda Mehta to prepare themselves for the various gruelling tasks. Each week, one contestant who has performed the best will be elected as the Captain, a position coveted by everyone. However, the biggest gratification for the contestants is to win the medals – an honour for the best performer of the week. Their ultimate test will be based on a Triathlon – a combined trail of Swimming, Cycling and Running. In the end, one boy and one girl who will outshine everyone with their performance and determination will emerge as the Asli Champions.

Speaking about the show, Rajesh Iyer – Business Head, &TV said, “India’s Asli Champion…Hai Dum is set against the backdrop of sports and fitness coupled with real emotions that highlight stories of grit and determination on a huge canvas. Through this show, we intend to pave the way for a fresh perspective around fitness and motivate everyone to take it up as a way of life. This is our step towards making India fit and we are glad to have Suniel Shetty at its forefront.”

Host Suniel Shetty shares, “India's Asli Champion…Hai Dum is an apt show for me as it marries my passion with profession and when that happens it creates magic. The show is all about real people and bringing out the Champion in them. Right from the contestant’s struggles to their victories and transformation; everything is real. It aims at making people believe that they can achieve the impossible by pushing boundaries and overcoming challenges. I’m certain that the show will surely be an inspiring journey for the viewers.”

Popular comedian Paritosh Tripathi will be seen adding his streak of humour as he plays ‘Anna Ka Chaukanna’. Promising to be one mentally and physically gruelling show, Paritosh’s presence will provide the much-required comic relief. Conceptualized by Zee Format Factory and produced by Colosceum Media Pvt. Ltd, India’s Asli Champion…Hai Dum is about asli heroes who push the limits and will never give up! Starting May 6th, every Saturday and Sunday at 9:00 pm stay tuned to the journey of these Champions on India’s Asli Champions… Hai Dum! on &TV.

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