Transforming the future of mobile marketing at the MMA Forum & SMARTIES India 2018

The Mobile Marketing Association (MMA) Forum India has again come up with its seventh edition that is held on 28th September 2018 at The Taj Santacruz, Mumbai. The Forum will see brands, agencies and publishers gather to share successful ideas on mobile-integrated campaigns. This will be followed by a celebration of India’s best in mobile marketing at the SMARTIESTM India Awards, the only global mobile marketing awards programme that honours innovation, creativity and success in the industry.

The following are the speakers at this year’s Forum:


  • Anant Rangaswami, Journalist, CNBC – TV18
  • Anupama Chopra,Founder & Editor Film, Companion
  • Ashutosh Srivastava,Chairman Asia Pacific, Mobile Marketing Association
  • Avinash Kumar,CGM and Marketing Head, Patanjali Ayurved Ltd
  • Sridhar,Chief Digital Officer, Diageo
  • Clyde Nunes,Director, Sales – West & South, Truecaller, India
  • D Shivakumar,Group Executive President – Corporate Strategy and Business Development, Aditya Birla Group
  • Dhiraj Gupta,CTO and Founder, Mfilterit
  • Dilip Mistry,Vice President, Digital Business Building, McKinsey & Company
  • Dolly Jha,Executive Director - South Asia, Nielsen
  • Gowthaman Ragothaman,Chief Development Officer, Mindshare, AMEA Global Client Lead, WPP, TeamPepsiCo
  • Guneet Singh,Head Marketing & Creative Solutions, APAC, Google
  • Hemant Mehta,Managing Director, Kantar IMRB Chief Strategy Officer, Kantar South Asia
  • Mahip Dwivedi,Head Mobile & Performance Marketing, com
  • Meheer Thakare,Head of Digital Solution, Kantar Milward Brown
  • Morden Chen,General Manager UC Ads, Alibaba Digital Media and Entertainment Group
  • Narayan Murthy Ivaturi,Vice President APAC, FreakOut
  • Neena Dasgupta,CEO and Director, Zirca Digital Solutions
  • Pallav Jain,Co-CEO, Performics.Convonix
  • Pankaj Singh Parihar,Vice President & Head - Digital Marketing & Transformation, Godrej Consumer Products Ltd
  • Partho Dasgupta,Chief Executive Officer BAR,C India
  • Prasun Basu, President, South Asia, Nielsen
  • Rajiv Singh,Head – Ad Sales, Revenue and Monetization, SonyLIV
  • Rohit Dadwal,Managing Director, Mobile Marketing Association Asia Pacific Limited
  • Rohit Sharma,CEO and Co-founder, POKKT
  • Sahil Deswal,Head - Growth & Marketing, Times Internet
  • Shabana Badami,Head of Search Solutions Google India
  • Shamsuddin Jasani,Group MD, Isobar South Asia, Isobar India
  • Shashi Sinha,Chief Executive Officer, India, IPG MediaBrands
  • Sidharth Shakdher,EVP & Chief Marketing Officer, Hotstar
  • Sourav Shah,Head E-Commerce, Trent Limited
  • Uday Sodhi,Business Head Digital, Sony Pictures Networks India
  • Vasuta Agarwal,Vice President and General Manager, India, InMobi
  • Vinodh Bhat,Co-founder, President & Chief Strategy Officer Saavn
  • Vishikh Talwar,Managing Director South Asia, Kantar Millward Brown

The Forum will focus on the effective channels that mobile marketers could use to transform businesses across all sectors. With a marketer-led agenda, this forum will deliver tangible marketing strategies to drive business growth and increased ROI.

Rohit Dadwal, Managing Director, MMA Asia Pacific said, “The role mobile marketing plays today is greater than ever, and marketers should continually explore new ways to incorporate mobile marketing into the existing marketing mix. MMA Forum India 2018 will serve as an avenue for marketers, brands and agencies to connect and share ideas and experiences, and the SMARTIESTM Awards will celebrate the best mobile campaigns. I’m delighted to see hundreds of new and innovative campaigns for this year’s SMARTIESTM Awards.”

Moneka Khurana, Country Head, MMA India said, “Marketers should tap onto the fast-growing mobile industry in India, which has opened up endless opportunities for mobile marketing. With mobile penetration set to increase exponentially over the next few years, marketers have to figure out new ways to remain relevant to consumers. Whether it is through disruptive technologies like AR or a non-intrusive advertising. At this year’s Forum and SMARTIESTM Awards, I look forward to hearing of the different experiences and successes brands have had in the mobile marketing world”.



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