TikTok launches campaign to celebrate its comeback
TikTok, world’s leading short video platform, has reclaimed the top spot as the number one top free app on iOS and as top free app in the Social category on the Google Play Store, following its return on Indian app stores for new users to download.
To celebrate with the entire TikTok community in India, made up of over 200 million users and counting, TikTok has launched #ReturnOfTikTok, its latest brand campaign which launched with an exciting in-app challenge.
As part of the challenge, TikTok users are expressing their happiness with the #ReturnOfTikTok by sharing creative videos on the platform along with #shareandwin hashtags.
To date, #ReturnOfTikTok is already trending with over 504 million views on the app. The winners of the challenge will stand a chance to win exciting prizes everyday.
“We would like to express our deepest gratitude and thank our over 200 million users in India for the overwhelming response, support and love they have shown towards TikTok. The launch of #ReturnOfTikTok is a testament of our continuing commitment to our Indian community. We are looking forward to continuing our journey with our TikTok family and actively work towards ensuring a safe and positive in-app experience for our users,” said Sumedhas Rajgopal, Entertainment Strategy and Partnerships Lead, TikTok (India).