The Womb wins at the WARC Innovation Awards 2018 for Carvaan

The Womb, a premium communications and innovations company, won Special Award for Category Innovation and Silver for Effective Innovation at the WARC Innovation Awards 2018 for Carvaan.”

Carvaan is a digital radio that comes pre-loaded with themed playlists as well as a radio functionality, created by The Womb for Indian music company Saregama in order to grow revenue from its back catalogue.

Commenting on winning the award, Navin Talreja, Founder, The Womb said, “For a young company like ours to start winning on the global stage is quite exciting and an honor. To win on a product innovation is a vindication of our belief that future forward agency partners will be ones who will not stop at making just ads but will think of solutions to a business problem - Any solution.”

Kawal Shoor said, “One more feather in Carvaan’s already oft-crowned cap. This is special because the field was global. What can we say - Carvaan is truly the darling innovation of the year. The most non-gimmicky, the most human side of tech in the recent past. It is real, and is bringing so much cheer in lonely lives. The Womb is happy to have given such a birth.”

The jury of 15 agency and client-side industry professionals, chaired by Christopher Yu, Vice President, Integrated Marketing Strategy, Innovation, and Technology, US Bank, awarded 13 campaigns from around the world in the Effective Innovation category which recognises innovative thinking that has transformed a business or disrupted category conventions to deliver tangible results.

Link:https://www.warc.com/newsandopinion/news/warc_awards_ad_council_wins_innovation_grand_prix/40518

Carvaan is a portable digital audio player with in-built stereo speakers and 5000 evergreen Hindi songs inside. These 5000 songs available on Carvaan have been handpicked using big data and categorised based on singers, lyricists, music composers, moods etc. With the option to tune into FM, Carvaan doubles up as a home radio too. It is possible to enjoy one's personal collection of songs by plugging in a USB drive or streaming songs from a phone to Carvaan via Bluetooth.

The Womb is a 2.5 year old communications and innovations company started by Navin Talreja & Kawal Shoor. They work on brands like Fogg, Asus, Honeywell, Ossum, Saregama Carvaan, Puro Wellness, Axis Bank MF, RSPL and also works across projects with USL Diageo and Star India. 

The Womb in such a short span has already won some prestigious awards recently. At the Campaign South Asia AoY Awards, the agency was awarded the New Business Development Team of the Year and Tulsi Menon won the South Asian Planner of the Year. The Womb won one Gold and two Silvers at the Asian Effie Awards for Saregama India. Saregama Carvaan was also awarded the Innovation of the Year at the Brand Equity Marketing Awards 2018 and at Goafest 2018, the agency won one Bronze for Zeel and one Bronze for Axis Bank MF.