The Social Street AMPs it up with new partner

Whether it was the strains of the sarangi for Doordarshan or the lingering signature tune at the end of a Britannia ad – sound has always played an intrinsic part of marketing, be it brand-led communication or communication of an experiential kind. Sound has subconsciously always been part of communication in India across the years. 

Now, The Social Street has announced an exclusive partnership with Amp.Amsterdam, a global leader in sound design, identity and innovation to help brands in India leverage the science of sound in their brand communication. 

The partnership is set to merge the virtual with the real and make experiences which are interactive and hence, contagiously social. What you hear affects what you see. Maximising the power of sound and sight, the collaboration will work to help brands bring to life a sonic identity for themselves that is clutter-breaking, relevant, unique, and engaging yet consistently true to its brand promise. 

Pratap Bose, Chairman & Co-Founder, The Social Street, commented, “Our partnership with Amp.Amsterdam was just the one we were looking for, as we aim for greater uniqueness in our array of brand offerings and getting deeper into the immersive experiential experience.” 

Dagmar Heijmans, Strategy Director & Co-Founder, Amp.Amsterdam added here, “The DNA and the people at The Social Street are a perfect match with the team, vision and philosophy at Amp.Amsterdam. We are very proud to partner up with India’s most innovative ad agency and open up new ways together to amplify brands in India.” 

Brands will now be seen in a new light through the magic of immersive experiences, 360 VR experiences, innovative sound designs, exceptional music supervision capabilities and enhanced audio production proficiencies. 

With offices in Amsterdam and New York City, plus an army of composers, producers, and creatives sprinkled around the globe, Amp.Amsterdam works in all 24 time zones simultaneously, and their extended family of publishers, record labels, and festivals makes them a truly global force.


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