The fresh perspective of Hindustan with the re-launch!

Hindustan Media Ventures Limited (HMVL) today has repositioned its brand with a completely refreshed main-book and a robust portfolio of supplements.

Hindustan, which is the second largest read newspaper in the country, has undergone a transformation which not only unravels a fresh new design but a new content philosophy as well.

Stemming from a robust consumer insight, our core proposition has sought enunciation in "Tarakki ko chahiye naya nazariya'. This philosophy is the guiding principle behind the re-launch. The manifestation of the same is pronounced in an enhanced product portfolio: a new women's magazine, a new personal finance supplement and brand new columns by many a distinguished writer; all geared towards delivering on the core proposition of "Tarakki' for the reader.

The redesign of the newspaper has been undertaken by a team led by the internationally acclaimed designer, Mario Garcia. Mario has worked for over 500 newspapers across the globe in a career spanning 40 years. He worked tirelessly with the team at Hindustan to introduce a new design concept that augments the product.

Commenting on the re-launch, Amit Chopra (CEO, HMVL) said, "As the no. 2 paper of the country we constantly strive to delight our customers. In our efforts to deliver a superior product experience, we innovate continuously and that's what has led to this 'refreshed product'. Designed by Mario Garcia, one of the best known names internationally, the product has been carefully planned, with a content philosophy that mirrors the core proposition of the brand.'

Editor-in-Chief Shashi Shekhar says, "A paper with a rich legacy, Hindustan has constantly evolved to be at the forefront of innovation in design & content. The fastest growing daily in the country has chosen its 75th anniversary as the occasion to take a new leap forward in its quest to bring a fresh perspective to the reader. At a time when the Hindi belt is undergoing a tremendous change, we at Hindustan have reflected our understanding of the changing pulse of the market in the product.'

Rajan Bhalla (Head-Marketing, Strategic Businesses ' HT Media) says, "Its a scintillating new product portfolio, which will raise the bar on reader expectations while taking the core proposition of the brand forward. 'Tarakki ko chahiye naya nazariya', is the articulation of our brand positioning, based on a powerful consumer insight it takes on the challenge of empowering the reader and the society with information which is relevant, rich with perspective and a path to progress. Our new campaign also drives this core proposition of Naya Nazaria through multiple executions which will surely strike an emotional chord with our readers.'


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