The Craft Tank wins creative mandate for MCaffeine
MCaffeine has appointed The Craft Tank as their creative agency. The Craft tank was successful in winning MCaffeine’s mandate after a thoroughly prepared pitch, competing with several leading agencies.
The Craft tank will play a major role in developing the online presence of MCaffeine by communicating the concept of caffeinated skincare and enhancing its credentials as a premium lifestyle brand.
The market size of skincare products has grown tremendously over the time with people become more and more conscious about the products they are using.
Almost a third of the Indian population comprises of young adult makes the country a favorable market for Beauty and Lifestyle retailers. Between all this chaos, MCaffeine has emerged as a brand with unique product philosophy. It is India’s only Caffeine infused beauty product brand, which is a niche in itself.
Vaishali Gupta, brand leader at MCaffeine said, “ We are looking forward to work with Craft tank’s extremely talented young minds. MCaffeine’s vision is to be in the hearts and minds of Indian millennials. We are socially conscientious and we take our social responsibilities with as much seriousness as our product responsibilities. We believe in inner wellbeing and confidence as the true reflections of beauty. Craft tank’s creative ideas resonated with the vision of our brand. We are very positive about this new partnership with craft tank, which will not only help us reach out to our existing customers but also help reach a larger gamut of potential consumers.”
Brijesh Solanki, Co-founder of The Craft tank said,” It is a great pride to work with MCaffeine, solely because of the concept of their brand, which I think has a great future. MCaffeine as a brand has a differentiated product offering and is India’s best caffeine infused brand and we want to leverage this to make the brand more successful.”