“The average Indian spends more than 3 hours on their mobile daily”
Sanjay Tripathy (Agilio), Megha Tata (BTVI) and Tejinder Gill (Truecaller), part of the esteemed Jury for the upcoming MOBEXX Awards 2017, speak about the growing clout of mobile in the advertising and marketing ecosystem and how the medium is reshaping communication efforts of brands.
Sanjay Tripathy, Co Founder and CEO, Agilio:
“In today’s digital and interconnected world, the importance of tailoring marketing efforts so that they are mobile-friendly cannot be overstated. There’s no question that marketing to mobile users is now a necessary part of doing business online. MOBEXX Awards recognises and celebrates the best of the best in mobile marketing that creates an exceptional user experience that is moving, deeply engaging and interactive. These ideas shape and, many times, even change the mobile landscape to usher in a new form of user experience that redefines their buying behaviour.”
Megha Tata, COO, BTVI:
“The advertising and marketing ecosystem has multiplied several folds since the smartphone penetration in Indian markets. It is becoming an extremely powerful medium for focused consumer marketing. It is great to see young minds working for global brands which are focusing on innovation and excellence in mobile marketing as well. Platforms like MOBEXX are an excellent initiative to recognise the talent pool in India.”
Tejinder Gill, Vice President - Sales & India Operations, Truecaller:
“India is still an adolescent who’s discovering the power and potential of mobile. The nation now knows the full extent that a mobile can be used as – right from being an alarm clock to a bank, to a 24x7 entertainment module. And there’s more being added every single day. The average Indian spends more than 3 hours with their cell phone daily. And this number is growing. This revolution has just begun. In the next 5 years, we’re going to see an immense increase in mobile adoption and addiction.”