Text100 becomes ‘Archetype’ following global merger with Bite

Bite and Text100 had merged globally in September 2018 with the intention of creating a new agency. This new agency, christened Archetype, now launches officially. 

The name embodies the agency’s intention: To set the standard for the next generation of global agencies, built for the world we live in today - where marketing and communications converge, where every company is a technology company, and where global means finely tuned to individual markets. 

Archetype’s vision is to reimagine the current global agency model, creating a marketing and communications organisation supported by consistent client standards worldwide, where each of its offices are leaders in their marketplace. 

Commenting on the launch, Lee Nugent, Regional Director APAC, Archetype, said, “Today we unveil Archetype, a new marketing and communications agency with a vision to transform the way clients are serviced across the world. It’s a new agency that builds on the decades of client experience that Text100 and Bite have gained while driving thousands of successful campaigns around the globe, and is created for the world we live in today. A world where marketing and communications have converged, where every company is a technology company, and where global means finely tuned to individual markets.” 

Nugent further said, “We believe that big ideas and the fine details matter equally. Clients demand market-leading consultancy, powerful creative and high-quality execution. Not one or two of these things, but all three. And clients want access to the right talent, at the right time, at every level, with consistent standards applied globally, no matter where we operate. This is what Archetype does, and what we will deliver. We know our success is rooted in the success of our clients and that drives us every day. I’m hugely excited by the launch of our new agency and look forward to showcasing more right across the APAC region in the coming weeks and months.”