Teenager no more, Mindshare turns 20 as agency celebrates purple power

Mindshare completes 20 years today (November 1, 2017) and the landmark is being celebrated across its 116 offices in 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific, involving over 8,000 employees. 

Dedicated to forging competitive marketing advantage for businesses and their brands, the global media agency has been basking in glory since its inception in 1997 in Asia. The story of Mindshare is one of Speech, TeamWork and Provocation. 

Gowthaman Ragothaman, Global Chief Strategy Officer for Mindshare FAST, wrote in his Facebook wall: “Proud to be Purple! How time flies! Have seen this company grow alongside my son. Both are not a teenager anymore! But would like to keep Mindshare at 19 forever! Let the wisdom become its muscle memory and let its youth remain; Forever young. At the edge, breaking down all conventions, continuously curious, optimistic, energetic, reconfiguring, startup, FAST, provocative and yet collaborative! #TeamMindshare.” 

On the occasion of its 20^th anniversary, Mindshare is launching www.teammindshare.com, wherein the talents across the network will share their stories. Celebration is in full swing, while social media is abuzz with hashtags #Purplepeople #teammindshare #Mindshareturns20 and many more. 

A video, titled ‘The Official history of Mindshare’, on the network’s website mentions, “Mindshare’s approach is centred on winning, innovating and constantly evolving to keep ahead of the crowd. Living our values has always defined us. We believe that everything begins and ends in media and there is never a finish line. We will remain dissatisfied one global family trying to change the world as long as media is evolving so are we.” 

Being the first new global company created by WPP, the two-decade old agency’s culture is to constantly change and develop. It claims to have always been a very different media company, both in name and attitude. From the original idea of the ‘House of Media’ in 1997 to the new definition of the 21st century – that of a ‘Full service agency’. Mindshare redefined volume into the industry by helping to create GroupM and intelligently leveraging scale to help benefit its clients. 

Recently, Mindshare was recognised as ‘Agency of the Year’ at the sixth edition of SMARTIES India Awards 2017 by Mobile Marketing Association (MMA). The agency also won accolades at the 17th edition of Emvies, where Mindshare India retained the ‘Media Agency of the Year’ award, fetching nine Gold, seven Silver and 12 Bronze metals.