Tanishq celebrates special occasions in a woman's life

The latest film from the brand sheds playful light on the woman of today

Tanishq, a brand which is known for its impeccable superiority, design intricacy and guaranteed product quality, has always been at the forefront of crafting flawless jewellery over the years. In their latest television commercial, the brand is celebrating the woman of today and the special moments that she cherishes.

The film beautifully brings alive the brand’s latest diamond jewellery collection offering Zuhur as the ideal choice for the modern woman who loves celebrating social occasions. These very occasions that demand her to look her best and at the same time allow her to be playful. The modern design sensibility of the Zuhur collection fits such occasions perfectly. The ad film revolves around the camaraderie and bonhomie that comes out only when old friends get together for a re-union; the narrative is playful and reflects the spirit of the moment. The occasion is special and is emotional in more ways than one. It brings out the fact that when you spend time with those who matter the most, you just don’t want the evening to end.

The ad film ends with the essence of the occasion beautifully captured in the line, beautiful diamonds for beautiful occasions.

Speaking about the film, Ms. Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited, says, “The social occasions in a woman’s life has seen a lot of change; it’s no longer restricted to traditional functions or a family get-together. She is exploring newer occasions like girls night outs and brunches with friends. Every piece of jewellery she adorns reflects her personality in these moments; from her ears to her delicate wrists. These special occasions encourage her to bring out the best in not only herself, but also her friends who she is spending time with, as they look their finest. We have tried to celebrate once such occasion in our latest film in a very playful manner and this sentiment resonates with our latest offering Zuhur. Diamonds truly are a girl's best friend! Zuhur is a collection of beautiful diamonds for beautiful occasions.”

Rajesh Ramaswamy, ECD, Lowe adds ‘We got to explore a new relationship and occasion with this. A reunion of three close friends. It's all about the camaraderie they share and of course the highlight being a classic from Nusrat being used in such a context, gives it a very different mood.’

Watch the latest commercial from Tanishq here - https://www.youtube.com/watch?v=8bQKP-aGPmQ

Agency Credits: Lowe Lintas

Creative

Arun Iyer, Chief Creative Officer

Rajesh Ramaswamy, Executive Creative Director

Ujjwal Kabra, Group Creative Director

Baggi Prasad, Creative Director

Charan Kumar, Creative

Adarsh Atal, Creative

Indrasish Mukherjee, Creative