N Chandramouli, CEO, TRA, writes about the shape of things to come for the advertising and marketing industry in India in 2017. Some brand....
Any brand’s personality is the combination of the way a brand speaks to its audience and reaches out to them, and how it represents itself.....
In the world of Brands, the most important element is whether one can trust a brand or no… Every brand today wants to cater to its consumer....
Considered as the most intensive study on Brand Trust across brands and categories in India, the Brand Trust Report published by Trust Research....
N Chandramouli, CEO, TRA, writes about the shape of things to come for the advertising and marketing industry in India in 2017. Some brand....
Hefty fines are on the anvil for celebrity endorsers appearing in misleading ads. A Parliamentary Panel’s draft amendments to the Consumer....
Any brand’s personality is the combination of the way a brand speaks to its audience and reaches out to them, and how it represents itself.....
In the world of Brands, the most important element is whether one can trust a brand or no… Every brand today wants to cater to its consumer....
TRA, formerly known as the Trust Research Advisory, India's leading Actionable Insights Company has rolled out the largest study on....
Considered as the most intensive study on Brand Trust across brands and categories in India, the Brand Trust Report published by Trust Research....