Brand building has become a complex exercise in today’s market ecosystem, where there are several factors at play – be it the pace at....
Shashi Sinha, CEO, IPG Mediabrands India and Chairman, Technical Committee, BARC India was in his true element at The Mobile Media Summit 2018. In....
TMMS 2018 or The Mobile Media Summit held in Mumbai yesterday, was a day full of insights and learnings, knowledge sharing and debates. Powered by....
It is a cliché, but it is true. From experts in the field of mobile marketing to measurement gurus, from brand custodians to senior media....
Brand building has become a complex exercise in today’s market ecosystem, where there are several factors at play – be it the pace at....
Shashi Sinha, CEO, IPG Mediabrands India and Chairman, Technical Committee, BARC India was in his true element at The Mobile Media Summit 2018. In....
TMMS 2018 or The Mobile Media Summit held in Mumbai yesterday, was a day full of insights and learnings, knowledge sharing and debates. Powered by....
It is a cliché, but it is true. From experts in the field of mobile marketing to measurement gurus, from brand custodians to senior media....
Mobile Payments are perhaps the most discussed topic in consumer forums as well as digital discussions. Digital payments did not gain desired....
About 600 million people, more than half India’s population, are under 25 years old - these numbers are bigger than population of most....
India’s data usage on mobile is now at par with developed markets at 8 GB/month/subscriber (Source: ‘Unlocking Digital for Bharat: $50B....
Media Echo Systems: The Walls Fall Down, a KPMG study released in September 2018 indicates that a key chunk of digital growth is coming from rural....
The number of handheld devices has seen an exponential increase in India. There is a constant move to Smart Phones from feature phones. In rural....
If one looks at broadcast media, English channels are still considered niche, and most brands have way higher spends on language channels than on....
There are constant conversations about mobile becoming the first screen. One constantly compares traditional media’s growth to that of....
Facts and figures shared by research organisations, reconfirm the faith that India is Indian a mobile-first country now. Though, specific segments....