Partho Dasgupta

Taking charge as the new Minister for Information & Broadcasting, Prakash Javdekar stressed on freedom of the press and asserted that this was....

Punit Goenka, MD & CEO, Zee Entertainment Ltd, has been elected as the new Chairman of BARC India by the Board at its meeting held on January 29,....

Partho Dasgupta, CEO, BARC India, recounts the key developments in the broadcast industry in India as well as shares what excites him the most in....

Measurement has always been a crucial issue with media owners as well as advertisers. While India has had TV measurement in the form of TAM and then....

BARC India bagged the “Most Innovative Company in Service – Medium Enterprise Category” at the CII Industrial Innovations 2018....

Winners of Marquees 2018 were announced by the Advertising Club in Mumbai last evening (August 29). The second edition of Marquees brought together....

TV homes in the country have seen a 7.5 per cent jump, outpacing the growth of homes in India which grew at 4.5 per cent, as per the Broadcast India....

Recently, Partho Dasgupta, CEO, Broadcast Audience Research Council (BARC) spoke to PTI revealing ambitious plans to increase the sample size for TV....

“Advertisers look for ROI. For advertisers, investment on television remains the single best source. As every research has shown, ROI on TV is....

The two-day disruptive marketing, communications and technology conclave – Zee Melt 2018 – concluded on a high note yesterday (May 31).....

The sampling methodology and panel design of BARC India has been certified by one of India’s most prestigious institutions – the Indian....

BARC India has launched its new service – BARC PreView. The subscription-based service will provide viewership data of a programme just 3 days....