“Advertisers look for ROI. For advertisers, investment on television remains the single best source. As every research has shown, ROI on TV is....
The primary question before content industry is whether TV is relevant to future consumers at all? Data suggests that LED screens, or their future....
In the biggest media deal this year, The Walt Disney Company and 21st Century Fox, Inc announced that they have entered into a definitive agreement....
2015 saw the arrival of a new TV viewership measurement body in India – Broadcast Audience Research Council (BARC) India, a joint industry....
“Advertisers look for ROI. For advertisers, investment on television remains the single best source. As every research has shown, ROI on TV is....
The primary question before content industry is whether TV is relevant to future consumers at all? Data suggests that LED screens, or their future....
In the biggest media deal this year, The Walt Disney Company and 21st Century Fox, Inc announced that they have entered into a definitive agreement....
Paritosh Joshi has put in his papers as Chief Executive Officer of India TV after serving for nine months. Joshi, who was associated with India TV....
2015 saw the arrival of a new TV viewership measurement body in India – Broadcast Audience Research Council (BARC) India, a joint industry....
India TV is delighted to announce the appointment of Paritosh Joshi as CEO. His last assignment was as CEO Star CJ Network. Paritosh has since....
The Broadcast Audience Research Council (BARC) India today released the much awaited All India data, which includes rural India, a first in the....
The Week 30 data is released today, and its an ideal way to show the accuracy and robustness of BARC India data in context of Fidelity and....
It’s been a month now since BARC India launched services with week 16 data from a panel of about 12,000 households from cities and towns....
It’s been two weeks since the launch of BARC on 29th April 2015.The data is being compared to older measurement system.Parotosh Joshi....
There has been a lot of hullabaloo about the IRS 2014 in the last one week. Some publishers were happy with their numbers while many others....
India TV in its trendsetting style has come up with a unique communication to further reinforce its leadership position in the Hindi News Genre.....