Personalities demonstrate the quotient of trust and confidence of fans and followers. Keeping that in mind, TRA Research, India’s leading....
TRA Research, India’s leading consumer-insights company launched the second edition of ‘India’s Most Consumer-Focused Brands....
Ads violating the advertising code and making misleading claims are on the rise despite strong measures to check violations. In January 2019, the....
Nestle India has learnt from the backlash that the company received due to its delay in responding to allegations of lead and MSG content above the....
Personalities demonstrate the quotient of trust and confidence of fans and followers. Keeping that in mind, TRA Research, India’s leading....
TRA Research, India’s leading consumer-insights company launched the second edition of ‘India’s Most Consumer-Focused Brands....
Ads violating the advertising code and making misleading claims are on the rise despite strong measures to check violations. In January 2019, the....
Nestle India has learnt from the backlash that the company received due to its delay in responding to allegations of lead and MSG content above the....
TRA’s newly launched "India’s Most Consumer-Focussed Brands 2018" (MCF 2018) report, a study measuring the brands’ increase in....
Unilever created quite a stir in June this year in the influencer ecosystem by demanding that the influencer marketing business clean up its act. The....
TRA’s Brand Trust Report has been showcasing the brands that Indian consumers trust the most. As per The Brand Trust Report 2018, the eighth in....
TRA’s Brand Trust Report 2018 (BTR 2018), a syndicated research conducted amongst 2,488 consumer-influencers across 16 cities in India, puts....
With just four days to go for the Indian Premier League (IPL) 2018, the campaign trail kicks into high gear. Individual IPL franchise teams have also....
Counting of votes kept all news channels busy throughout yesterday (December 18, 2017), with results anticipated for the crucial state of Gujarat....
The seventh edition of The Brand Trust Report 2017 sees consumer electronics brands ruling the top 3 slots. Samsung has been ranked as India’s....
N Chandramouli, CEO, TRA, writes about the shape of things to come for the advertising and marketing industry in India in 2017. Some brand....