Not so long ago, the question people were asking was – ‘When will Ekam launch?’, now with the latest developments, the question....
It’s been a little over two years since BARC India announced its much-awaited digital measurement service – Ekam – in April 2017.....
Partho Dasgupta, CEO, BARC India, recounts the key developments in the broadcast industry in India as well as shares what excites him the most in....
Measurement has always been a crucial issue with media owners as well as advertisers. While India has had TV measurement in the form of TAM and then....
Not so long ago, the question people were asking was – ‘When will Ekam launch?’, now with the latest developments, the question....
It’s been a little over two years since BARC India announced its much-awaited digital measurement service – Ekam – in April 2017.....
Partho Dasgupta, CEO, BARC India, recounts the key developments in the broadcast industry in India as well as shares what excites him the most in....
Measurement has always been a crucial issue with media owners as well as advertisers. While India has had TV measurement in the form of TAM and then....
It’s a busy time ahead in 2018 for Nakul Chopra, Senior Advisor, Publicis Communications. Earlier this month, Chopra was elected Chairman of....
After setting up a robust TV viewership measurement system, BARC India is gearing for a successful launch of EKAM, its digital viewership measurement....
BARC India has taken another significant step towards launching its much awaited digital measurement service. After announcing that its products will....
BARC India today announced the phased roll-out of its much-awaited digital measurement service along with the brand name and logo of its digital....