Swaroop Banerjee to head Zee Entertainment's Live business

Zee Entertainment Enterprises Limited (ZEEL), a leading media & entertainment powerhouse, today announced the appointment of Mr. Swaroop Banerjee as the Chief Operating Officer – Zee Live.

In his new role, Swaroop will be responsible for the overall functioning of Zee Live, and will report to ZEEL MD & CEO, Mr. Punit Goenka.

Swaroop comes with over 16 years of experience in the integrated revenue models spanning across genres and has closely worked with teams in over 7 nations to constantly innovate the evolving culture dynamics in revenue generation platforms within the M&E space. Swaroop has managed revenue capabilities for new media digital content for platforms and brands in music, effectively creating IPR for Music, Lifestyle & Sports.

 Previously, he has worked with Laqshya Media House, Viacom18, Star, MTV Asia, Zapak and Wizcraft.