Suresh Balakrishna is the new CEO for Lintas Initiative Outdoor
In an official communiqué received today, IPG Mediabrands has announced the appointment of Suresh Balakrishna as CEO of Lintas Initiative Outdoor.
The leadership responsibilities of all the OOH businesses of IPG Mediabrands will now report to Suresh Balakrishna, with immediate effect. Suresh, a media veteran with over 25 years of publishing, brand building and media agency experience, rejoined Lintas Media Group in January this year to roll out and lead BPN, the third agency network of IPG Mediabrands.
The assignment is in addition to his present responsibilities as CEO of BPN India.
Some of the leading OOH businesses in IPG Mediabrands include Nokia, Hindustan Unilever, Union Bank of India, Coca Cola, Tata Consultancy Services, Expedia, Citibank, Monte Carlo etc. Lintas Initiative Outdoor has 22 offices around India.
Hemanth Shah, Managing Director of the company resigned a month ago and will be with the organisation till the end of August. His next destination is not known. He joined the company two years ago from Times OOH.
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