Sudhir Nair moves back to 21N78E

After nearly 3 years at Omnicom Media Group, Sudhir Nair has decided to move back to 21N78E Creative Labs, the agency that he started in 2015 after a 15 year stint with Grey Group.

Sudhir joined Omnicom Media Group in April 2016 as the Managing Director, Digital. Simultaneously 21N78E Creative Labs got into an understanding with Omnicom Media Group to partner as a creative agency wherever synergies permitted. As part of the agreement OMG also extended media support to 21N78E clients. In early 2018, Sudhir was given additional media agnostic responsibilities as the Managing Director of Omnicom Media Group.

During his stint at Omnicom Media Group, Sudhir augmented its digital media capabilities and focused his energies on new business while supporting the specialists units within OMG to become a force to reckon with.

Speaking on the development Sudhir Nair said “I had a great run with OMG. Last year we had some of the most prestigious media mandate wins and the specialist capabilities that exist within the system, like Programmatic and Performance, which is arguably one of the best in the country. The partnership with 21N78E also continues to work seamlessly across common clients. However, with 21N78E also moving well along its growth trajectory, it was important for me to take this call and focus my energies full-time on 21N78E. I have been in transition phase since June 2018.”

Commenting on this move Harish Shriyan, CEO, Omnicom Media Group said “Sudhir bought a strategic maturity to the way we built our new media capabilities and beyond. It was good to have him as part of my team. 21N78E is his dream and so I understand his reasons to make this move. I wish him all the very best.”

21N78E has seen some significant wins and senior appointments last year. It started with Nikhil Shahane joining as the COO in early 2017. Navin Kansal, coming on board as the Chief Creative Officer in March 2018 and Don Bosco joining the core team as the Chief Strategy Officer in May 2018.  Sudhir added “I am delighted to have them as part of the core team. We have created magic in our past stint and am itching to get started once again. Last two years has been a defining period for 21N78E. We have made some significant investments, we haven’t gone belly-up and the hard work has started paying off. We test piloted our first product meant for farmers. Another product of ours is in the beta stage. We are also building some AI and data driven products that will give us a strategic and creative edge.”

21N78E opened its offices in Gurugram and Bengaluru last year on the back of 12 wins and some significant business consolidation, including Motorola, Welspun Spaces, SHARP amongst others. According to Sudhir “Bulk of the hard work is done. Now its time to gun for exponential growth and momentum. We have an eclectic & driven bunch of people at the agency. A start-up culture is infectious and crazy. It allows you to be nimble and aggressive at the same time. Fun times ahead hopefully.”


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