Starcom bags media mandate for Kraft Heinz worth Rs 300 crores

Publicis Media India group’s media agency Starcom, has bagged the media duties, including the digital duties for food industry player-Kraft Heinz Company, worth approximately Rs 300 crores, as confirmed by the industry sources.

The sources have also added that as a part of their global program Kraft Heinz is consolidating all its media buying activities under the aegis of Starcom, and India will also be a part of the said process.

The media operations of the company are currently being managed by IPG Mediabrands.