Star strengthens its UK offerings; Star Gold launches on Virgin Media

In what definitely adds another feather to the already glittering cap of the Star Network UK operations, Yeshpal Sharma Sr. Vice President STAR UK & Europe has announced the launch of Star Gold on Virgin Media as part of their ‘Asian Mela’ offering.

Yeshpal Sharma stated, “With the launch of Star Gold on Virgin Media - the UK’s largest cable platform, the Star Network has further strengthened its offering to its loyal and growing UK viewers.”

Star Network channels available on Virgin Media’s ‘Asian Mela’ bundle now include Star Plus, Star Life Ok and Star Gold.

Star Gold is the Star Network’s dedicated 24-hour premium Bollywood movie channel, 100% subtitled in English. It boasts one of the largest Bollywood movie libraries in the world.

Star Plus and Star Life Ok are 24-hour premium Hindi General Entertainment channels, with English subtitles.

Emma Jones, Director of Content Acquisition at Virgin Media said, “Star Gold is a fantastic addition to our Asian Mela bundle. This is great news for customers with access to even more Bollywood entertainment; Virgin Media is the TV destination to enjoy the best movies around.”

Virgin Media’s Asian Mela bundle now provides access to 13 South Asian channels for just £12 a month.  Star Gold is available on Virgin Media on EPG channel number 801.