STAR Movies rolls out a multipronged marketing campaign for the upcoming OSCARS

As the English movie entertainment space gets more competitive, English movie channel STAR Movies, the official broadcasters of the Oscars in the India have created a new benchmark in engaging audiences across the country. As the leading Hollywood destination, STAR Movies has introduced a month long celebration of the Oscar® that will span across on-air promotions & contests, on-ground engagement activities and never seen before digital engagement.

The entire Marketing Campaign is based on the strong insight which is to not only market an event, but build properties around the event that amplifies it and gives a larger than life experience to viewers. Taking from the above insight, STAR Movies has created a robust marketing campaign that will see the following:

On-Air campaign - innovative and engaging:

- The Oscar® marketing campaign kick started with "And the Nominees are', an hour long review show on the nominations for the Oscars® with like Rajeev Masand, Anurag Kashyap, Rohan Sippy and Ranvir Shorey ; who provided an in-depth analytic insight on the Oscar® nominated movies.

- STAR Movies further built up the excitement by paying tribute to some of the greatest titles that have nominated and won the Oscars® by introducing the a month long movie festival featuring Oscar® winning movies - "Oscar® Fever' from Monday to Friday, at 11 pm.

- Also, the channel conducted a Predict and Win contest the winners for which will be given a once in a lifetime opportunity, i.e. to watch the Oscars® 2013 Live in LA from the bleacher seats!

- Apart from the main Oscars® Live event on Monday 27th February 2012 at 6 AM Repeat 8 PM, the channel will also be telecasting various other events around the Oscars®, i.e. the Red Carpet event and the After Party.

On Ground - STAR Movies Oscars® Trophy Tour:

In order to reach out to fans residing in key metros, the channel presented them with an exclusive privilege of getting clicked with a REAL Oscar® Trophy! The STAR Movies Oscar® Trophy Tour is travelling across Mumbai, Delhi, Bangalore and Kolkata in PVR cinems and Landmark stores. It is a lifetime opportunity for Hollywood fans in India to live the real Oscar® experience.

STAR Movies has always been at the forefront at providing engaging and exciting entertainment for fans across platforms. With the Oscar® campaign, STAR Movies creates a marketing benchmark in bringing a unique personal experience for all Hollywood and Oscars® buffs.