Star Jalsha all set to launch Jalsha Movies; enters into Bengla movie genre!

Star India has announced the launch of Jalsha Movies, a 24×7 Bengali movie channel which is expected to ride on the success of its Bengali GEC Star Jalsha. This move has come in a month after the ABP group shut its Sananda TV general entertainment channel and in less than three months after Zee launched Zee Bangla Cinema.

The channel is scheduled to be launched on 16th December 2012 .  Their  promos already on air declare: “Banglar Shobcheye boro…..cinema hall… Jalsha Movies. “

ITC Group’s Vivel is the Channel Partner.  They have also tied up an exclusive five year deal with a leading production company which will keep them constantly supplied with old and new blockbusters for the new channel. It is already known that ITC and Vivel specifically have had a long standing association with Star India.

The network will screen movies which will range from latest blockbusters to classic super hits.

Presently in the vibrant Bengali television market it is the movie genre that rules . The number of Bengali film releases in 2012 have risen to between 75-80 along with the budgets  which are up significantly.

In September Zee Entertainment Enterprises Limited (ZEEL) entered the Bengali movie channel market  with Zee Bangla Cinema and now STAR India too follows in its footsteps with Jalsha Movies .

Bengali superstar Dev will be the brand ambassador of Jalsha movies and the channel intends to launch operations with the world television premiere of their mega hit Bengali film ‘Awara’

Since the Bengali television market is known to generate GRP’s  in a big way it is Priority One (P1) market for many advertisers. It has already been grabbing the attention of companies such as Reliance Big Entertainment, Mukta Arts and Rajshri Production whose interest in the market is seen to be growing rapidly.


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