Sony YAY! to celebrate first-of-its-kind Children's Day Campaign

What would a child do if he knew that his favourite TV channel is giving him 30 reasons to rejoice and be happy in the month of November? We are certain that he will beam with joy! This November, Sony YAY! is bringing children 30 unique reasons to celebrate; a month full of revelry, merriment and non-stop fun.

Launching Children’s YAY!, the channel’s first ever Children’s Day Campaign that will take kids on a complete joy ride and promises 30 days of unlimited happiness. Bringing them a distinctive treat, a once in a lifetime opportunity to feature on their favourite channel ‘Sony YAY!’ All they have to do is imitate their much loved Guru and Bhole, that’s all! Guru and Bhole will showcase various fun poses every day and all children must do is submit their entries replicating the fun poses demonstrated by the characters. The poses will range from fun, laughter, dance, surprise etc giving children an opportunity to express a variety of emotions. The channel will announce one winner each day who will not just feature on television but also win a bag full YAY! goodies.

And that’s not all! Apart from this, adding extra dozes of excitement with the launch of all new episodes of Paap-O-Meter, the channel will take the kids on a journey into the life of Bhoot Boss and how he becomes the protector and best friend for all the children.

Extending the happiness quotient beyond television, the channel will also be undertaking various fun-filled outdoor activities and activations as a part of the month long celebration.

Leena Lele Dutta, Business Head, SPN Kids Genre commented that, “As a kids channel, Children’s Day is the most significant date in our calendar. Being our first celebration with our audiences, we wanted to extend the revelry to the whole month. The children are our real stars and we are happy to feature them on television. We are excited about this campaign and optimistic that our little fans will love it too”