Sony Music partners with Kolkata Knight Riders for IPL 2016
Sony Music India has partnered with Kolkata Knight Riders for this season of IPL and has released the first playlist of one of the best performing teams in IPL 2016. Curated by the KKR team and titled ‘KKR Team Playlist’, these songs have been chosen by the entire team and feature songs from Sony Music’s vast catalogue.
In a first-of-its-kind association between a music label and an IPL team, fans are definitely winning as they are listening to songs by their favourite team.
Commenting on the same, Sanujeet Bhujabal, Marketing Director, Sony Music India, said, “This is for the first time that a music company and an IPL team have joined hands. We are extremely happy to be associated with a winning team and above all fans are getting to listen to playlists curated by the KKR team from our catalogue.”
These playlists are available across all digital platforms, including Wynk Music, iTunes, Apple Music, Gaana, and Saavn.