Sony all set to bounce back
The channel has roped in biggies of Bollywood and dancing sensation Prabu Deva, apart from a long list of sponsors to market its latest property, Dance Premier League (DPL).
To promote its newest show, the channel has tied up with three movies - Main Aurr Mrs Khanna, All the Best and Radio wherein leading stars from the movies will represent a particular team.
Salman Khan will represent 'Uttar Ke Puttar' with LMN as the team sponsor. The 'Eastern Tigers', meanwhile, will be represented by Bipasha Basu. Samsung Mobile has been roped in as the team sponsor. Kareena Kapoor will support 'Western Yodhas' with Closeup as the team sponsor. The 'Southern Sizzlers', sponsored by White Ice, will be backed by Prabhu Deva.
Endorsed by Videocon, Himesh Reshammiya will stand for the 'Central Surmas' while Sohail Khan will support the 'Desi Pardesi' team. Gate Basmati Rice has walked on board as the team sponsor.
Playing on the theme, 'Izzat Ka Sawaal Hai', the marketing of DPL will remain high across television, radio, print, outdoor and web.
The show will be aired Friday and Saturday at 8 pm, DPL will run for 12 weeks with a total telecast of 24 episodes.