Sonal Dabral, Senthil Kumar part of Jury for The One Show 2018 awards

Creative directors, art directors, designers and copywriters from across the world comprise the Jury for The One Show 2018 awards. This year, there are two Jury members from India – Ogilvy’s Sonal Dabral and JWT’s Senthil Kumar. Nearly 200 creatives representing 34 countries will judge work from around the world. 

Sonal Dabral, Vice Chairman & Group CCO, Ogilvy Mumbai, is part of the Film Jury. There are a total of 13 Jury members to judge the entries in Film. 

Senthil Kumar, CCO, JWT Mumbai, is part of the Jury for Print and Outdoor. The Jury for this category comprises 11 members. 

The One Show recognises the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organisations from around the world enter every year. 

The 2018 One Show and Creative Week will be held from May 7-11 in New York City. Featuring special presentations and numerous events, Creative Week will culminate with The One Show, celebrating the best creative ideas that set the new industry standard. 

Commenting on the Jury panel for the 2018 edition of the awards, Kevin Swanepoel, CEO, The One Club for Creativity, said, “The quality of jurors has long been a hallmark of The One Show. This year’s gender balanced juries consist of the industry’s top tier of creative thinkers and doers from around the world. They will judge work through the lens of creativity of ideas and quality execution, and use our robust judging platform featuring proprietary, state-of-the-art voting and scoring technology.” 

Awards would be given across 17 categories – Branded Entertainment, Cross Platform, Design, Direct, Film, Interactive, Mobile, Moving Image Craft, Print & Outdoor, Public Relations, Social Media, UX/UI, Radio, Cultural Driver, Intellectual Property, Responsive Environments and Social Influencer Marketing.