Snapdeal cashes in on Pottermania

Harry Potter fans in India, eagerly awaiting the release of the new book, ‘Harry Potter and the Cursed Child’, had their copies home delivered within two hours of the global launch by Snapdeal.

The book was released at 11.30 am in India on July 31, 2016 (midnight in the US) and within two hours Snapdeal customers in Mumbai, Bengaluru, Delhi and Gurgaon had received the first copies in their hands.

Snapdeal’s super fast deliveries were in full flow on a rainy Sunday across India, as it pulled out all stops to ensure that Harry Potter fans received their copies as soon as the global launch happened.

Customers took to social media to express their happiness on getting their copies within hours of launch.

Vidhi from Mumbai tweeted, “Super excited! #HarryPotterAndTheCursedChildThankyou@snapdeal@1kunalbahl@rohitkbansal ! #BackToSchool”.

Vandita Taneja, a customer from Delhi tweeted, “@snapdeal can't thank u enough fr making my Sunday Just received my copy of #HarryPotterAndTheCursedChildWheeeeee”.

Manvi Bajpai, a customer from Gurgaon tweeted, “After all these years? ALWAYS”...a Potterhead!Thanx@snapdeal 4 making my Sunday magical @1kunalbahl@rohitkbansal”

Nivrita from Mumbai expressed her delight with her comment, “Thanks for the prompt delivery in the rain”.

Jayant Sood, Chief Customer Experience Officer, Snapdeal, said, “At Snapdeal, we take pride in creating special experiences for our customers. The release of a new Harry Potter book is a grand occasion for Harry Potter fans, with an unsaid race to get to the end of the book first. We wanted Snapdeal customers to be the ones who win this race, powered by our super-fast deliveries!”

The special Harry Potter deliveries were accompanied by acard, which said, “Here is one of the first few copies of the much awaited book, ‘Harry Potter and the Cursed Child’. We thought, we’d bring it across especially for you and add a little magic to your weekend.”

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