Smartron ropes in Bappi Lahiri to launch tphone P Gold Edition

Smartron, India’s first global technology OEM company and premier IoT solutions brand, today announced the all new Gold Edition of the tphone P for the ones who like to look bold and stand out in the crowd. The Gold variant of the phone will exclusively be available on Flipkart on April 23, 2018. Following the success of tphone P which was launched earlier this year, Smartron has introduced this all new gold variant to cater to the consistent demand from consumers, adding one more color option for them to choose from.

The brand partnered with Disco King, also known as the gold man of India, Bappi Da to reveal the #PowerOfGold for the new tphone P Gold “Sona Kahan Hai” Campaign on social media. Conceptualized and executed by Zeno Group India, the campaign is the tale of Bappi Da losing his gold jewelry and finally discovering it in the form of the powerful tphone P Gold. As a part of the campaign, Smartron created a series of videos on with Bappi Da highlighting his need for Gold! To involve Bappi Lahiri’s fans and Smartron users, the campaign also invited them to guess where the gold was for a chance to win the #PowerOfGold which is the tphone P itself. The campaign reached out to more than 1.5 million people and created some interesting conversations online.

The tphone P Gold is the stylish golden variant of tphone P crafted for users looking for a powerful yet good looking device that can add to their style quotient without burning a hole in their pockets. The smartphone boasts a massive 5000 mAh battery that can keep you going on for more than 2 days on a single charge. The power packed tphone P Gold is not only capable of lasting up to a week on standby but also gives the option to charge other devices such smartphones, smartbands, speakers, etc. via OTG support. The combination of a premium full metal body with a dazzling 5.2” HD display makes it a superior device in its category.

The powerful Qualcomm Snapdragon 435 Octa Core Chipset processor coupled with 3GB RAM enables the smartphone to offer an unmatched performance giving users a flawless experience on the Android N. The smartphone comes with an inbuilt storage of 32GB (further expandable to 128GB) and with the tronX integration users can additionally get a 1000 GB of free tcloud storage so that they never have to delete anything from the device. To enhance the user experience, the tphone P Gold offers an advanced 13MP rear camera with autofocus and 5MP front camera along with low light flash and beautification modes. tphone P Gold comes with a fingerprint sensor which gives users a quick and secure access to their phones and also enables them to take pictures and answer calls with just a tap.

“For any campaign to be successful relevance is most important. And to announce the tPhoneP Gold we chose the King of Bling, Bappi Lahari. To us there was no better to drive conversations than showing Bappi Da, who is also considered as a walking gold shop, without his gold.“ said Ranjeev Vij, Managing Director, Zeno India 

tphone P Gold will be exclusively available on Flipkart on April 23rd, at a price of INR 7,999/- 

Links to the videos:

EXCLUSIVE: Bappi Da spotted without Gold | #PowerOfGold

Bappi Da questions ‘Sona Kahan Hai?’ | #PowerOfGold

Sona Yahan Hai! | tphone P Gold Edition #PowerOfGold