SM Talha Nazim appointed as Creative Head at Innocean

Innocean Worldwide India the Indian arm of the Seoul headquartered communication network has put in motion a grand plan for its transformation into an agency better equipped to take on the mandate of brands that are looking at ever newer ways of connecting with the hyper connected consumers of today and tomorrow. The process began with the advent of the much renowned former creative boss at DDB London Jeremy Craigen as the Global CCO at Innocean headquarters in Seoul. A well thought out action plan has been drawn at a global level with India as an important arena.

Under this strategic plan the emphasis is on upping the ante on the creative product in geometric proportions. Handpicked by Jeremy and IWI’s management for the task of leading the creative function in India is S M Talha Nazim from Ogilvy Mumbai who joins as the Senior Executive Creative Director. With a stellar career spanning 21 years at Leo Burnett, Bates, McCann and Ogilvy and having worked in Kolkata, Delhi, Bengaluru, Kuala Lumpur & Mumbai,  Talha has been responsible for some amazing work on brands like McDonalds, Dutch Lady, Siemens, JSW, Exide, General Motors, Fiat, Asian Paints, Reebok, Penguin, Coca Cola and Philips, among others.

This has resulted in over 180 metals and nominations in international and domestic award shows  at most major shows such as Cannes, D&AD, The One Show, Clio, LIA, Andys, Adfest, Spikes, NY Festivals, Kyoorius & Abbys. The Gunn Report  listed his work as one of the most awarded pieces in 2004 & 2013. In 2006, Campaign Brief Asia ranked him among the top 10 creatives in India. In 2014, The One Show ranked him No.2 as a creative director, No.6 as a writer. His Penguin Author Audiobook campaign which he did with his ex-art partner Rohit Devgun is India’s most awarded campaign internationally yet.

Expressing his delight and confidence at this significant development Vivek Srivastava Joint Managing Director of Innocean adds, “We are delighted to have SM Talha Nazim as the leader of our Creative Team. Not only that he will play a crucial leadership role in taking Innocean Worldwide India to the next level in terms of creative excellence as  a part of the core team. Our entire team feels energised with his presence and we are sure that together we will build Innocean into a bigger creative power house with a larger footprint.”

Reflecting on the opportunities at Innocean Worldwide India SM Talha Nazim said, "Working on brand Hyundai is a huge incentive. It allows me to work on the most promising brand in the promising automobile market. Then, the opportunity to work with Jeremy Craigen (global CCO, Innocean Worldwide) was another reason I joined the agency. Talking to him, and learning plans about India, was very interesting." He added, "My philosophy is 'Work heart, play heart and find the pearls from the ocean'. It is about having fun and bringing great work. We want to make Innocean into a strong creative agency."

In his spare time Talha pursues collecting the 'new' which has recently resulted in him teaming up with a friend, Nasheet Shadani, to conceptualize an Urdu book for beginners that'll be launched shortly.


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